Mash Up & Blazar launch new Honda Mobilio with Kapil Sharma

This is the first time Honda has taken the route of a celebrity association and branded original content to launch a car and the first time Kapil Shar...

GroupM tops RECMA ranking again; market share up at 41.2% in 2013

GroupM has topped the RECMA Overall Activity Billings 2013 ranking of media agencies again on the back of strong performance in 2013 and over 50 new b...

Celebrity endorsements take a backseat this festive season

With just 10 days to go for Diwali, this year looks sluggish on celebrity brand push

OLX tickles the funny bone with new campaign featuring Kapil Sharma

OLX has rolled out three hilarious digital ads with comedian Kapil Sharma in a campaign titled ‘Shaadi Ke Funde’- Just Married. The videos are a funny...

Kapil Sharma brings more traffic to OLX

Festive season likely to bring more cheer to the company that has already seen a spike in users with the comedian as brand ambassador, says Amarjit Ba...

OLX takes a leaf out of O Henry’s ‘Gift of Magi’ in its new digital campaign

‘Story of Selfless Love’ or #LittleJoysOfLife encapsulates the journey of a couple, two people who sacrifice their own dreams to fulfil the dream of t...

Telecast of Exit Polls garners 64.5 mn impressions for Hindi News and 24.9 mn for English News

Launch episodes of new fiction shows ‘Piya Albela’and ‘Prem Ya Paheli Chandrakanta’ showed a lukewarm response for Zee TV and Life OK, respectively

9XM partners with Cinemax for on-ground branding

The channel has associated with Cinemax to brand all mandatory slides that are shown during movie screenings

Evolve or perish - The new law of TV land

Content originality, connect with viewers, specialisation & ease of access are four pillars that TV players need to build their business on to stay ab...

Arnab and Modi : Was it a battle of equals?

Avijit Arya, Founder & CEO, Internet Moguls, asks if Arnab's restrained demeanour in the face of Modi's air of calmness gave Frankly Speaking a diffe...

Comedy Nights takes off well without Kapil Sharma

According to available data, the highest ever rating of CNWK was 11.8 millon when Bollywood superstar Salman Khan shared the stage with Kapil Sharma....

Will Sony be able to climb the ratings chart with ‘The Kapil Sharma Show’?

Sony TV has announced the launch of a new weekend show with Kapil Sharma which will go on air from April 23, every Saturday and Sunday at 9PM.

Kapil Sharma Show disappoints in week 2 with a drop from 9 to 5 mn impressions

After boosting Sony Entertainment Television’s weekend ratings in its opening week, The Kapil Sharma Show witnessed a drop in its average viewership...

Team Sairat gives The Kapil Sharma Show its much needed boost

Sony Entertainment Television’s primetime weekend show received a major boost in its ratings from June 12’s episode featuring Marathi hit movie Sairat...

Is Kapil Sharma's magic rubbing off on Sony Entertainment?

The Kapil Sharma Show on Sony Entertainment dropped down to 4th position from 1st spot in BARC chart. It was among top 5 shows. Read more about Kapil...

‘The Kapil Sharma Show’ goes off air due to comedian’s ill health

Both the channel and the ace comedian Kapil Sharma have taken a joint decision to take the show off air for a month at least

TV buying should shift from CPRP to CPT: Danish Khan, SET

In conversation with exchange4media, Khan says that it's important as an industry to come up with a model where we can monetise TV and digital well

It's confirmed, Kapil Sharma to come back on Sony TV next month

The information about the format of the show has not been revealed but is slated to launch in March

2018 will be full playout of Sony strategy: Danish Khan, Sony Entertainment Television

Its popular non-fiction series Dus Ka Dum with Salman Khan is making a comeback after nine years, along with Family Time with Kapil Sharma, and next s...

Vivid: Jokes that politicians make... or not

Politicians must realise that a single utterance that does not go down well with the electorate has the potential to erode the faith of the masses, sa...

Stop Acid Attacks adjudged CNN-IBN Indian of the Year 2013

Arvind Kejriwal has won the Award for Politics; Rajiv Bajaj for Business; Lifetime Achievement for late Justice Jagdish Sharan Verma

RED FM presents 'Paisa Vasool Entertainment with Kapil Sharma and RJ Raunac'

RED FM’s RJ, Raunac, well known for playing pranks with the listeners will join Kapil for some fun and also give an open challenge to the fans, detail...

9X Jalwa launches activation across media agencies with Pic Charades

It is a game titled Pic Charades, which is a fun amalgamation of Pictionary and Dumb Charades using emoticons from instant messaging apps

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