The study also revealed that 33 per cent Indians said that they are willing to pay for products using their mobile phone

exchange4media Staff Oct 17, 2017 8:29 AM


With the effects of demonetization slowly waning, along with the festive season around the corner, advertisers can benefit by turning up the heat on their year-end campaigns

Sandeep Balani Oct 6, 2017 8:28 AM


‘The Early Millennials-Coming of Age’ paper says that early millennials are today’s biggest influencers

exchange4media Staff Sep 27, 2017 8:28 AM


The study by WPP and Kantar Millward Brown also noticed that international brands like Amazon and Uber have understood Indian sensibilities better than home grown counterparts like Flipkart and Ola

exchange4media Staff Sep 14, 2017 8:30 AM

E4mrecap: The week that was?blur=25

We recap the stories that made news in the week gone by

exchange4media Staff Jun 10, 2017 8:03 AM

Mindshare integrates FAST into heart of agency to simplify transformation of clients?blur=25

Norm Johnston, formerly Mindshare Global Chief Strategy and Digital Officer, assumes the dual role of Global Chief Digital Officer Mindshare and Global CEO of FAST as part of the move

exchange4media Staff May 20, 2017 7:54 AM

GroupM & Kantar bring Wunderman’s Zipline to India?blur=25

Expansion includes data partnerships with MobileWalla and Zapr Media Labs

exchange4media Staff May 11, 2017 11:46 AM

Marketers are dealing with a generation averse to advertising: Nigel Hollis, Chief Global Analyst, Millward Brown?blur=25

Hollis on how the global brand advertising industry been progressing and how much of it will trickle down to India or SE Asia.

Ruhail Amin Mar 28, 2017 8:03 AM

85% of connected consumers in India watch online video content on a weekly basis : Kantar study?blur=25

The study shows that people in India are consuming online video across various platforms such as video content that appears in their social feeds, free video on platforms such as YouTube along with some paid online TV subscription services as well.

exchange4media Staff Nov 22, 2016 8:03 AM

The new empowered digital consumer is like friends with benefits: Preeti Reddy, Kantar?blur=25

An interview with Richard Ingleton, COO, Kantar and Preeti Reddy, CEO, Kantar Insights, South Asia, on the changing dynamics of market research firms

Ruhail Amin Nov 14, 2016 8:14 AM

HDFC Bank, Airtel, SBI are India’s most valuable brands: BrandZ report?blur=25

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released today by WPP and Kantar Millward Brown

exchange4media Staff Sep 22, 2016 8:50 AM

Kantar Worldpanel partners with Facebook to expand advertising measurement service?blur=25

Kantar Worldpanel has formed a global partnership with Facebook that brings Facebook mobile ad exposure data into Kantar Worldpanel’s Consumer Mix Model (CMM) service

exchange4media Staff Jun 24, 2016 7:54 AM

 Kantar Case: Delhi HC adjourns hearing to May 12?blur=25

The case is going on for the past one year. The court has asked the Indian Broadcasting Federation to file an affidavit in two weeks. It has also asked the federation to file a rejoinder for the same

Abid Hasan Feb 13, 2015 1:38 PM

Preeti Reddy to succeed Thomas Puliyel as president at IMRB International?blur=25

Reddy, currently Senior Vice-President, will work alongside Puliyel during the next few months as the transition takes effect. Once president, she will report to Kantar president Wayne Levings

exchange4media Staff Jan 15, 2015 8:05 AM

 Kantar Media to acquire audio watermarking unit of Civolution?blur=25

This is further evidence of Kantar Media’s commitment to measure TV across all devices in all formats. The acquisition will enrich the organisation’s technology capabilities.

exchange4media Staff Oct 17, 2014 6:38 PM

IBF becomes party to Kantar case in Delhi HC?blur=25

The Indian Broadcasting Foundation has intervened in the matter, saying that the points raised by the Government regarding the media ratings system should be implemented soon

Abid Hasan Jul 21, 2014 8:40 AM

Twitter buys TV analytics start-ups, extends Kantar partnership?blur=25

Twitter made a number of key announcements, which included the acquisition of two TV analytics companies and an extension of its research agreement with Kantar

Abhinna Shreshtha Apr 2, 2014 8:12 AM

Kantar case: Delhi HC adjourns hearing till July 11?blur=25

Hearing in the Kantar case has been adjourned by the Delhi High Court till July 11, 2014 as the Government counsel was not available for the hearing yesterday

exchange4media Staff Mar 7, 2014 7:43 AM

FDI in ratings agencies may save TAM from shutting down?blur=25

While MIB Minister Manish Tewari has ruled out speculations on FDI in ratings agencies, he also said that there will be a separate reference to TRAI with regard to the quantum & need of FDI in ratings agencies

Abid Hasan Feb 17, 2014 8:45 AM

TV ratings guidelines: TAM gets two weeks to revamp its ops?blur=25

Following the hearing yesterday, the Delhi High Court has given a two-week extension for implementation of TV ratings guidelines other than the cross-holding clause

Abid Hasan Feb 13, 2014 8:25 AM