kantar
Ranjana Gupta?blur=25

Guest Column: Gupta, Executive Vice President, Kantar IMRB says a winning pricing strategy is both an art and a science, rooted in consumer behaviour

Ranjana Gupta Feb 28, 2019 9:11 AM

Google KantarTNS?blur=25

‘The Drive to Decide 2018’ report by Google and Kantar TNS found that video, search and brand/dealer websites are the key digital touchpoints which are crucial to influencing the car buyer's decision

exchange4media Staff Jan 31, 2019 3:28 PM

KantarIMRB?blur=25

Kantar IMRB has presented a comprehensive report on predictions for 2019 from a plethora of consumer insights across companies

exchange4media Staff Jan 17, 2019 1:21 PM

wpp?blur=25

CEO Mark Read sets out a plan of “radical evolution” to deliver improved performance

exchange4media Staff Dec 11, 2018 1:09 PM

Kantar?blur=25

The predictions report outlines 12 key trends that will transform the next year in media

exchange4media Staff Dec 5, 2018 3:26 PM

data protection?blur=25

WPP is taking the Personal Data Protection Bill very seriously and urging marketers and its partners to start preparing for the day the law is implemented

Venkata Susmita Biswas Oct 22, 2018 8:33 AM

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A weekly roundup of all big stories that made headlines during the week

exchange4media Staff Sep 15, 2018 9:20 AM

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Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Madhuwanti Saha Sep 11, 2018 9:00 AM

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Key takeaway from this year's report is that brands need to take digitisation and trust very seriously to be valued by consumers

exchange4media Staff Sep 7, 2018 9:00 AM

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LIC India, TCS, Airtel, SBI were also announced as top 5 winners of the most valuable brands category

exchange4media Staff Sep 7, 2018 8:58 AM

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IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Jul 31, 2018 8:59 AM

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Kantar Worldpanel presented a report on consumer behaviour and growth opportunities for marketers in the FMCG Industry

exchange4media Staff Jul 27, 2018 8:55 AM

Virat Kohli Puma One8?blur=25

The latest digital-led campaign #ComeOutandPlay is Puma|One8’s first promotional content after the brand’s grand launch event in November 2017.

exchange4media Staff Jun 25, 2018 4:27 PM

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The report delves into the lifestyle of truck drivers to understand driver well-being and personal attitudes towards health

exchange4media Staff Jun 21, 2018 4:01 PM

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Digital advertising spend is about 16% of the total ad-spends in the country (estimated to be INR 59,000 Cr)

exchange4media Staff May 4, 2018 8:53 AM

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Eric Salama is reportedly in talks with banks and private equity firms about a split from parent company WPP

exchange4media Staff Apr 30, 2018 12:25 PM

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The above finding is according to the recently released report titled “Internet in Indic 2017” published jointly by the Internet and Mobile Association of India (IAMAI) & Kantar IMRB

exchange4media Staff Mar 22, 2018 4:37 PM

Kantar IMRB?blur=25

The comprehensive study is conducted among active internet users in urban India, covering a vast range of categories including, the -tail landscape and consumer buying behaviour towards online shopping.

exchange4media Staff Feb 28, 2018 2:49 PM

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Being mobile-first since the start, we have the perfect stage set for programmatic, we can build ourselves a playground of possibilities that will keep our companies healthy and our clients happy, says Anand

Banisha Singh Anand Feb 15, 2018 8:54 AM