The findings are based on an in-depth study conducted across 6,000 MSMEs

exchange4media Staff Jan 30, 2020 1:12 PM

The study is based on interviews with over 7,500 youngsters across metros and mini metros

exchange4media Staff Dec 19, 2019 2:08 PM

WPP has said that the return to shareholders will be executed via a share repurchase programme, expected to start soon

exchange4media Staff Dec 6, 2019 7:20 AM

Kantar’s global 2020 Media Trends & Predictions report predicts a digital paradox. Marketers will need to navigate the ‘data dilemma’, while meeting consumer demand for relevant, personalised content

exchange4media Staff Dec 3, 2019 3:27 PM

At the Advertising Club Bangalore’s Knowledge Conclave, Hemant Mehta, MD & Chief Strategy Officer, Kantar, South Asia, spoke about transformational change in the market research industry

exchange4media Staff Nov 30, 2019 8:27 AM

Vishikh Talwar, Chief Client Officer, Insights Division, Kantar, spoke in detail about 'Sustaining Disruptive Growth' at the conclave

exchange4media Staff Nov 29, 2019 12:22 PM

Industry experts at the South Asia Media Festival 2019 organised by International News Media Association share insights on the Print industry

Shreshtha Verma Nov 22, 2019 1:46 PM

The partnership brings together Kantar’s expertise in media measurement and consumer insights with VTION’s proprietary audience measurement technology and data management framework

exchange4media Staff Nov 18, 2019 12:56 PM

TGISocial+ is a comprehensive offering that provides new, deeper and richer insights to engage with consumers online

exchange4media Staff Oct 9, 2019 4:51 PM

Reddy, CEO, South Asia, Kantar shares insights on Kantar's growth plans for the Indian market, which sector is doing well in advertising, and more

Noel Dsouza Sep 27, 2019 9:09 AM

LIC took the 2nd position, Tata Consultancy Services stood at No. 3, while Airtel and State Bank of India were in 4th and 5th position respectively

Noel Dsouza Sep 26, 2019 9:05 AM

According to the report, brands need to have a clear purpose, explore abundant markets, drive innovation, be frictionless and earn consumer trust

exchange4media Staff Sep 26, 2019 8:40 AM

Jio disrupted the Indian telecom industry with its deeply discounted prices for data consumption. We speak to experts about the advent of disruptions and their necessity in any system

Nafisa Shaheen Sep 19, 2019 8:57 AM

According to Kantar's latest marketing study, 'Getting Media Right: Marketing in Motion', 2020 will see a significant rise in digital ad spend as APAC marketers look to optimise their media mix

exchange4media Staff Sep 13, 2019 1:17 PM

At the BW Marketing Whitebook Summit, Preeti Reddy, CEO, South Asia, Kantar highlighted five important mind markers that define a brand's purpose

exchange4media Staff Aug 30, 2019 8:41 AM

IRG aims to help organisations focus on sustained, long-term growth by equipping leaders with best practice approaches to their strategy, structure, capability and leadership

exchange4media Staff Aug 26, 2019 4:46 PM

Named ‘Embark’, it is a cohort-based programme designed by the KPMG Learning Academy

exchange4media Staff Aug 13, 2019 3:55 PM

Prior to this, Krishnan was Executive Director, Strategy and Foresights, Kantar

exchange4media Staff Aug 2, 2019 5:08 PM

K Ramakrishnan, MD, South Asia, Kantar World Panel, shares with us his insights on the findings revealed at Consumer Connections 2019 

Noel Dsouza Jul 26, 2019 8:45 AM

Brand experts say that the millennial consumer is looking for something that is more long-term, gratifying and value-driven

Noel Dsouza Jul 18, 2019 8:17 AM