Guest Column: Gupta, Executive Vice President, Kantar IMRB says a winning pricing strategy is both an art and a science, rooted in consumer behaviour

Ranjana Gupta Feb 28, 2019 9:11 AM

Kantar IMRB has presented a comprehensive report on predictions for 2019 from a plethora of consumer insights across companies

exchange4media Staff Jan 17, 2019 1:21 PM

The latest digital-led campaign #ComeOutandPlay is Puma|One8’s first promotional content after the brand’s grand launch event in November 2017.

exchange4media Staff Jun 25, 2018 4:27 PM

The report delves into the lifestyle of truck drivers to understand driver well-being and personal attitudes towards health

exchange4media Staff Jun 21, 2018 4:01 PM

Digital advertising spend is about 16% of the total ad-spends in the country (estimated to be INR 59,000 Cr)

exchange4media Staff May 4, 2018 8:53 AM

Eric Salama is reportedly in talks with banks and private equity firms about a split from parent company WPP

exchange4media Staff Apr 30, 2018 12:25 PM

The above finding is according to the recently released report titled “Internet in Indic 2017” published jointly by the Internet and Mobile Association of India (IAMAI) & Kantar IMRB

exchange4media Staff Mar 22, 2018 4:37 PM

The comprehensive study is conducted among active internet users in urban India, covering a vast range of categories including, the -tail landscape and consumer buying behaviour towards online shopping.

exchange4media Staff Feb 28, 2018 2:49 PM