kanika-mathur
Based in MullenLowe Group’s new Singapore office, Mathur will report to Vincent Digonnet, APAC CEO, MullenLowe Group and Helen Bell, MullenLowe Group’s Global COO, Unilever
exchange4media Staff Nov 10, 2017 8:48 AM
Kumar's 25 years of experience includes stints with WPP and Lowe as well as establishing her own successful innovation and leadership skills consultancy, Coffee Kettle
exchange4media Staff Oct 14, 2014 11:38 AM
Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media
Abid Hasan Apr 25, 2014 10:44 AM
Digital has made significant inroads in the political advertising space, which has been the print's bastion so far. Given the sizeable chunk of young voters, digital has been the media
Abid Hasan Apr 25, 2014 9:31 AM
Brands are launching campaigns on YouTube first due to its sheer reach & impact on consumers. While there are other options such as movie streaming apps, YouTube still rules the roost for video ads, say experts
Sonam Gulati Feb 19, 2014 8:25 AM
The agency will operate as Razorfish Neev, led by Neev CEO Saurabh Chandra. He will report into Kanika Mathur, Managing Director, Razorfish and Digitas India
exchange4media Staff Apr 19, 2013 6:46 PM
The agency will manage the digital and social media strategy for Eureka Forbes, taking relationship marketing to the next level
exchange4media Staff Feb 13, 2013 6:42 PM
The solution is for brands seeking to launch and maintain a professional, effective retail presence on the internet
exchange4media Staff Sep 6, 2012 8:38 PM
Dayani will report to Kanika Mathur, President, Digitas India
exchange4media Staff Aug 8, 2012 7:39 PM
Digitas India, a digital marketing agency, has appointed Nirmal Dayani as its Chief Operating Officer. Dayani will report to Kanika Mathur, President - Digitas India
exchange4media Staff Aug 7, 2012 11:52 PM
Digitas India, a digital marketing agency, has appointed Nirmal Dayani as its Chief Operating Officer. Dayani will report to Kanika Mathur, President - Digitas India
exchange4media Staff Aug 7, 2012 7:08 PM
Digitas will conceptualise, design and manage Axis Bank’s presence online across the bank’s verticals and practices
exchange4media Staff Jun 27, 2012 9:47 PM
Digitas will conceptualise, design and manage Axis Bank’s presence online across the bank’s verticals and practices
exchange4media Staff Jun 27, 2012 9:46 PM
A study conducted by Facebook and ComScore reveals that marketing campaigns on Facebook prompt users to buy products online as well as offline
Rahul Dubey Jun 14, 2012 8:55 PM
Guillois reports to Kanika Mathur, President, Digitas India. His last stint was with Blogbang, a social media agency in France
exchange4media Staff Jun 12, 2012 7:59 PM
Digital media experts share some common myths and mistakes marketers make when it comes to tapping social media and suggest steps to avoid them.
Arwa Sultanali Dec 30, 2011 8:04 AM
With consumers taking control of when, where and how they want to consume media, the mobile phone has immense potential to bring to life the power of digital marketing. Kanika Mathur, President, Digitas India, writes why marketers should look at mobile marketing with a different lens...
Kanika Mathur Jul 25, 2011 8:37 AM
Kanika Mathur, President of Digitas India, a leading global digital marketing agency, has tapped Saugata Bagchi as the agency’s new Vice President, who will be heading the Mumbai office in India.
exchange4media Staff Jul 13, 2011 10:20 AM
QR (Quick Response) codes are being used to hyperlink print medium and increase interactivity. They can be scanned by a mobile phone camera and linked to WAP sites and other multimedia content.
Shubhi Tandon Jun 24, 2011 8:53 AM
The growth of digital can only continue at its present rate, feels the top management of Digitas in London and in India. There is a strong appetite for new and innovative advertising in the country, and the spending proves this.
Gopal Sathe May 5, 2011 8:35 AM
