Basu also headed marketing operations at SKODA India before his stint at Volkswagen

Ruhail Amin Mar 15, 2018 8:54 AM


Before joining Volkswagen, Basu was with Skoda Auto India as Marketing Head in 2012

exchange4media Staff Jan 17, 2018 2:17 PM

IAA Debate: Industry honchos debate on whether quality of print advertising is affecting the medium's efficacy?blur=25

Speaking in favour were Mitrajit Bhattacharya and Sandip Tarkas while Rana Barua & Kamal Basu spoke against the motion.

exchange4media Staff Sep 15, 2016 8:07 AM

Volkswagen launches Vento Highline Plus with a campaign by DDB Mudra West?blur=25

The campaign is crafted around the car’s premium touch screen navigation and multimedia system

exchange4media Staff Oct 24, 2015 8:06 AM

Marketers on the need for an integrated approach to up the brand value for consumers?blur=25

Volkswagen's Kamal Basu, Mondelez India's Prashant Peres, Marico's Sameer Satpathy, Zydus' Tarun Arora and Nielsen's Prashant Singh on 'Rise of the Connected Consumers' at Businessworld Marketing Whitebook launch

exchange4media Staff Aug 1, 2015 8:06 AM

Volkswagen increases India focus, launches campaign for New Vento facelift?blur=25

The German carmaker has also announced the launch of four more cars this year in the Indian Market

Ankur Singh & Ritushree Patra Jun 30, 2015 7:51 AM

 Volkswagen announces appointment of Kamal Basu as Marketing Head?blur=25

His appointment is effective from January 1, 2015. He is expected to play a key role in further developing the strengths of the Volkswagen brand in India

exchange4media Staff Jan 13, 2015 1:54 PM

Kamal Basu headed to Skoda as Marketing Head?blur=25

Kamal Basu, who had recently put in his papers as Chief Executive Officer of Saatchi & Saatchi India, is joining Skoda India as Marketing Head.

exchange4media Staff Dec 30, 2011 8:23 AM

Saatchi & Saatchi adds Wave Infratech biz to its kitty?blur=25

Saatchi & Saatchi recently expanded its bouquet of clients in Delhi, bagging the Wave Infratech business following a multi-agency pitch that was called in April 2011. The agency will be handling the ATL and BTL activities for all the residential and commercial projects of the group.

exchange4media Staff Jul 21, 2011 9:58 AM

Saatchi & Saatchi bags Rs 10-cr OLX biz?blur=25

Close on the heels of bagging the Skoda account, Saatchi & Saatchi has added online marketplace OLX’s business to its kitty following a multi-agency pitch. As per industry sources, the account size is pegged at Rs 10 crore.

Tasneem Limbdiwala Jun 3, 2011 8:29 AM

Jaibeer Ahmed joins Saatchi & Saatchi, Delhi as VP?blur=25

Saatchi & Saatchi has beefed up its Delhi team with the appointment of Jaibeer Ahmed as Vice President.

exchange4media Staff May 20, 2011 8:36 AM

Saatchi & Saatchi bags Skoda creative biz?blur=25

Saatchi & Saatchi has been signed on by Skoda India to drive the entire communication for the brand in the advertising space. While Saatchi & Saatchi has been handling the brand communication strategy planning for Skoda for some time, the mandate has now been extended to include creative duties as well.

exchange4media Staff May 17, 2011 9:31 AM

Nisha Singhania to head Saatchi & Saatchi's Mumbai branch?blur=25

Nisha Singhania, Executive Vice-President, Rediffusion Y&R, has put in her papers and is on her way to Saatchi & Saatchi India, where she will be heading the agency’s Mumbai Branch.

Tasneem Limbdiwala Mar 24, 2011 9:12 AM