Gearing up for the cricket World Cup in 2011, PepsiCo has roped in Taproot India to handle the project assignment for Pepsi’s World Cup campaign following a pitch. The development is an interesting one as JWT remains the long time creative AOR for Pepsi.
“It’s unbelievable. I wake up in the morning and I still think it’s a dream”, says a beaming Anupama Ramaswamy, Senior Creative Director, JWT Delhi. Ramaswamy and her team have left no stone unturned to leave long-lasting footprints at the most prestigious advertising festivals internationally – Cannes Lions 2010 and AdFest 2010, the ad festival for the Asia Pacific region.