Nokia India gets ready for the game challenge. N-Gage QD, the latest high-resolution game phone from the Nokia stable, has new high-tech features that would connect with the young mobile-savvy customers. “We are bringing mobility to the lives of our customers,” says Sanjay Behl, Head of Marketing, Nokia India.
Priced at Rs 9,999, N-Gage QD has extended features. The phone supports advanced smart-phone features such as personal information management, XHTML browser, and e-mail; it can also be used for download and install of additional 60-series applications. Nokia’s advertising agency, Bates India, is also gearing up with the campaign – likely to be aired on TV in a fortnight, informs Sachin Das Burma, Associate Creative Director, Bates India. “We are coming up with an engaging campaign for N-Gage that has been shot in India with an international feel to it,” he says, adding: “The international punch has been added to it in terms of treatment.”
As Das Burma says, the campaign will not feature any celebrity. “We really didn’t feel the need to use celebrities in the campaign. The phone has such unique features that we decided to entirely focus on it. We never thought of using Shah Rukh or anybody because it could dilute the campaign,” he elaborates.
Among the proposed on-ground activities for the new member to the squad, Nokia is planning some N-Gage arena challenges. “We are planning to sponsor a junior golf tournament. We believe that it is an emerging sport and we want our brand to be associated with the sport, says Gautam Advani, Multimedia Business Director, Nokia India.
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