Aviva plays up ‘dad’ factor in Multiroles campaign?blur=25

Created by BBDO India, Aviva Life Insurance’s new campaign looks at protection from an aspect of celebration and not of fear

Priyanka Mehra Feb 7, 2012 2:41 PM

IMPACT Annv Spl: Josy Paul on ways to beat stress?blur=25

Josy Paul, Chairman & Chief Creative Officer, BBDO India, lists the seven stress busters for a creative person.

Josy Paul Dec 1, 2011 8:44 AM

ICC CWC'11: Now, an anthem war erupts?blur=25

While ‘Waka Waka’ and ‘Wavin Flags’ were the official and unofficial anthems of the FIFA soccer World Cup in 2010, the ICC World Cup 2011 is seeing a plethora of ‘anthems’ dominating the airwaves.

Shubhangi Mehta Feb 24, 2011 10:20 AM

Josy Paul on BBDO Asia's Creative Council?blur=25

Josy Paul, Chairman & NCD, BBDO India, has been appointed to the BBDO Asia Creative Council. Chris Thomas, Chairman & CEO, BBDO Asia, speaks to e4m on Paul’s role.

Tasneem Limbdiwala Jan 27, 2011 7:25 AM

Rin Vs Tide: Washing dirty linen in public, literally?blur=25

It is one of those rare advertising moments when brands wage public war taking the advertising route. The long Holi weekend saw Hindustan Unilever’s Rin take on Procter & Gamble’s detergent brand Tide in a direct comparison, and stating in the ad that Rin is better than Tide. Three days of uninterrupted media bombarding of the ad has raised many conversations and the big question – does this work?

Noor Fathima Warsia Mar 3, 2010 7:37 AM

Arindam Sarkar joins BBDO India as VP, Strategic Planning; Sangeet Pillai moves back to BBDO New York?blur=25

Arindam Sarkar, formerly Senior Planning Director at Ogilvy Delhi, has joined BBDO India as Vice President, Strategic Planning. Ajai Jhala, CEO, BBDO India, has confirmed this development. In a parallel development, Sangeet Pillai, Director - Strategy Planning at BBDO India, is moving back to the US after completing a successful two-year stint with Omnicom’s youngest agency.

exchange4media Bangalore Bureau Jan 12, 2010 7:29 AM

For BBDO India, creating action is the mantra?blur=25

Josy Paul, Chairman and NCD, BBDO India, is finding an interesting pattern that’s emerging from their work for the clients. He feels that if earlier it was language that ruled advertising, now it is all about action. By action one doesn’t mean the act of getting people to buy products, but communication that prompts involvement of consumers.

Tuhina Anand Jan 12, 2010 7:18 AM