josy-paul

At 66th Cannes Lions International Festival of Creativity that concluded last week, ‘tech that aids a purpose’ dominated conversations even as marketers questioned the separation of Media & Creative
Srabana Lahiri Jun 24, 2019 8:14 AM

Dhawan, Marketing Director, P&G India spoke about Sons #ShareTheLoad ad campaign and how the message of the brand is creating a powerful impact on its viewers
Noel Dsouza Feb 8, 2019 8:58 AM

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour
Misbaah Mansuri Sep 26, 2018 8:58 AM

With a plethora of books on the marketing and advertising arena being unveiled, the biggest reason this one shines is for the brutal candour with which it is told
Misbaah Mansuri Jul 19, 2018 8:54 AM

Paul lets us in on walking tall through 2017, transformation of the agency space, how BBDO India plans to continue staying on the top of the game and what makes him weep with joy
Misbaah Mansuri Jan 22, 2018 8:58 AM

Team BBDO India comprising Josy Paul, Hemant Shringy and Rajat Mendhi make a case for adding the ‘effectiveness’ quotient to a successful campaign
Srabana Lahiri Jun 23, 2017 8:07 AM

Other than winning the Glass Lion (Gold), the campaign also bagged a metal each in Cyber, Creative Effectiveness, Film and the inaugural Entertainment categories at Cannes
Sarmistha Neogy Jul 25, 2016 8:19 AM

The Advertising Club held (TAC) its ‘Annual Ad Review’ event in Mumbai yesterday. Industry stalwarts gathered to look at the current trends in advertising and how brands are communicating and operating amidst a cacophony of deafening distractions and multitude of new challenges
Ruhail Amin Jun 16, 2016 8:16 AM