MRUC is joining hands with Australia’s Roy Morgan Research to launch the country's first national Single Source survey. Claimed to be the first of its kind in India, it will enable advertisers, ad agencies and media companies with an authoritative source of market and media measurement across media metrics, media research and consumer market information.
The panel discussion on Day 2 of the 4th Annual Conference of INMA witnessed an in-depth discussion on ‘What is good about Print’. In this panel discussion, experts from advertising, media planning and the newsmedia industry shared the pros and cons of the print media industry thoroughly from all perspectives.
Media Research Users Council (MRUC) is in the process of extending the Indian Outdoor Survey (IOS) this year. MRUC is all set to invite fresh bids from research agencies, including incumbent Hansa Research, to conduct a broader IOS, which will cover more markets.