john-burbank
BW Marketing Whitebook launch: Marketers discuss challenges in connecting with consumers with new age technology

At the 12th edition of BW Businessworld Marketing Whitebook, marketers discussed the challenges that lay ahead of them in reaching out to audience with respect to new age technology

exchange4media Staff Jul 28, 2016 8:29 AM

Marketing is going to get harder not easier: John Burbank

As the keynote speaker at the launch of the 11th edition of the Businessworld Marketing Whitebook, John Burbank, President (Strategic Initiatives) of Nielsen, spoke about how a brand can survive in the brave new world of marketing

exchange4media Staff Jul 31, 2015 8:09 AM