Quasar Mumbai has bagged the digital mandate for JK Helene Curtis (JKHC), which offers products in the personal grooming and home care categories and has brands like Park Avenue, Premium and Parx in its portfolio. Quasar will handle all digital duties for the company, including creative, SEO, social media and websites.
Following a multi-agency pitch, Publicis Ambience has been assigned the creative duties of VIP Luggage. Lowe Lintas is the incumbent agency, while Maxus continues to handle the media duties. It is learnt that Publicis Ambience has bagged the VIP brand and not the Aristocrat business as a decision on that brand is still awaited.