The opportunity for PR practitioners is to be trusted advisors to clients: Jim James?blur=25

As Eastwest PR celebrates completion of 20 years, it is also on the lookout for a global partner. In conversation with Rashi Bisaria, Jim James speaks about where the industry is headed and Eastwest's role in it

Rashi Bisaria Aug 29, 2015 8:13 AM

Eastwest PR expands into India?blur=25

The move enhances Eastwest PR's reach & capability to deliver pan-Asian PR programmes for its international clients. Sanjay Bose has been roped in as Regional Associate Director

exchange4media Staff Nov 6, 2013 7:34 AM

Advertisers seek ways to engage their TG in entertaining and effective ways?blur=25

It is always a struggle for advertisers to engage their audience in an entertaining and effective way. The session on ‘What advertisers want from magazine media’, saw some industry leaders discussing how creativity drove effectiveness and stressed how magazines needed to take numbers, put a value to them, and monetize them.

Shree Lahiri Oct 13, 2011 9:16 AM