If you want your agency to be interested in your sales, pay them to be interested in the sales. We follow the pay-for-performance model, says the G14 CEO & President, Global Clients, IPG Mediabrands

Twishy Oct 26, 2013 8:20 AM

In an exclusive video interview, Hytner of IPG Mediabrands talks about adland's biggest merger, importance of building a client's business & rumours of WPP buying out IPG

Twishy & Abid Hasan Oct 10, 2013 8:07 AM

"You think that the economy is slowing down, but compared to the UK, Germany or even China, India is a great growth market for us," says the G14 CEO & Prez of Global Clients, IPG Mediabrands

Twishy Oct 8, 2013 8:02 AM

India is part of G14, which represents highest value markets for IPG. Hytner, previously Global CEO, Initiative will report into Matt Seiler

exchange4media Staff Feb 7, 2013 7:30 PM

IPG Mediabrands brought agency officials and Indian advertisers together to focus on India

Noor Fathima Warsia Jun 19, 2012 9:27 PM

IPG Mediabrands brought agency officials and Indian advertisers together to focus on India

Noor Fathima Warsia Jun 19, 2012 9:25 PM

The newly appointed CEO of Initiative Worldwide, Jim Hytner speaks to exchange4media on the recent leadership changes at the agency and IPG Mediabrands’ initiatives at Cannes

Noor Fathima Warsia Jun 19, 2012 8:39 PM