In his new role, Ziebinski will split his time between Shanghai & Singapore. Donald Chan, Group CEO of Leo Burnett China will also oversee Leo Burnett Hong Kong. Eddie Booth, Regional Chairman & CEO of Greater China will be retiring from Leo Burnett following 15 years at the agency
Leo Burnett India seems to be the shining star in the Leo Burnett network worldwide. The revenues from Indian operations have almost doubled in the last two years and the agency is seeing a healthy growth of 25 per cent this year. The network is set to announce the acquisition of a digital agency in India, following it up with the acquisition of a shopper marketing specialist, further strengthening its position amongst the larger networks here.
With Draftfcb and Leo Burnett announcing their focus on developing digital, shopper marketing/retail and other disciplines in India and WPP announcing the clubbing of its interactive units to form Possible, the spotlight on digital and other specialised offerings is back.