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Rethink Facebook content strategy, advise brand managers?blur=25

With Facebook reducing the organic reach of brand posts, exchange4media spoke with some brand managers to get their take on the matter. Here is what they had to say

Abhinna Shreshtha Apr 18, 2014 9:58 AM

Facebook video ads: New online battle in the making??blur=25

After months of Internet chatter, Facebook has finally announced that it is testing auto-playing video ads. Though Indian brands seem excited, is it going to shift the balance of power in the digital

Abhinna Shreshtha Dec 23, 2013 8:52 AM