Go outdoor this festive season, experts urge brands?blur=25

Cost effectiveness and large scope for innovation - exchange4media pens down a few reasons why brands should include outdoor in their media plans this festive season

Priyanka Nair Sep 23, 2013 8:11 AM

"Creative content should be made keeping media placement in mind"?blur=25

James Varghese, COO, AdzEdge talks about his new role, the Indian OOH industry, digital's growing presence, and OOH trends in 2013, among other things...

Priyanka Nair Jul 29, 2013 8:46 AM

OAP strengthens its media services with new hire?blur=25

Shakeel Sayed has been roped in as General Manager - Media Services to bolster the agency’s buying and media services capabilities

exchange4media Staff Oct 31, 2012 9:36 PM