jagdeep-kapoor
Sagar Kapoor?blur=25

Sagar Kapoor, Chief Creative Officer, Lowe Lintas spoke about the production and execution of the ad films for the Mobile Premier League's campaign ‘Ab Har Galli Se Niklega Hero’

Noel Dsouza Apr 11, 2019 8:53 AM

political parties on social media?blur=25

With the general elections a few months away, parties have been using platforms like Facebook and WhatsApp to woo voters, especially the youth

Dolly Mahayan Dec 31, 2018 8:44 AM

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His transition from being a masala film hero to being a civic hero makes him a darling of audience across all ages and cultures

Sonam Saini Sep 22, 2018 8:59 AM

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Advertising and marketing experts say there lies creative deficiencies in these ads which deter them from hitting the ‘effectiveness’ spot and could well be worked upon

Misbaah Mansuri May 31, 2018 9:00 AM

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Leveraging on the cricket captain's mega appeal across age, language and cultural demography, Uber will definitely witness a major jump in its perceived value

Madhuwanti Saha Mar 12, 2018 8:56 AM

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Will the fortunes of Kings XI Punjab change this upcoming season with coach Brad Hodge (former Australian batsman) and team director Virender Sehwag (former Indian batsman) taking charge this time?

exchange4media Staff Jan 25, 2018 8:52 AM

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With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

Madhuwanti Saha Jan 19, 2018 8:50 AM

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Industry experts believe that no matter what the provocation, IndiGo staff could have dealt with the manhandling situation at Delhi airport with sensitivity

Misbaah Mansuri Nov 10, 2017 8:47 AM

Vodafone's elderly couple Vs Airtel's kids: Telecom operators put the cute appeal to test?blur=25

The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers

Sarmistha Neogy May 9, 2017 8:05 AM

Wipro ups its ante in FMCG space?blur=25

Wipro sharpens its brand positioning with its consumer care & lighting business’ plans to expand its range of products to detergents, energy drinks & fabric conditioners.

exchange4media Staff Feb 27, 2017 8:42 AM

Nestle India is now upping its innovation game to gain leadership ?blur=25

Nestle India’s Maggi has now reported to regain close to 60 per cent market share. The food giant is now eyeing food technology to appeal to tech-savvy consumers, courtesy its partnership with Indian startups. Will 2017-18 be its year?

Madhuwanti Saha Feb 13, 2017 8:07 AM

Has 2016 been Patanjali's year??blur=25

Right from announcing a turnover of Rs 5,000 crore during FY16 to becoming one of biggest FMCG advertisers on television and then stirring up controversy with ASCI and legal bodies, 2016 has turned out to be quite a year for Baba Ramdev’s Patanjali Ayurved

Madhuwanti Saha Dec 30, 2016 8:01 AM

Brands take a different route to cut through clutter by getting unusual brand ambassadors?blur=25

We spoke to digital and branding experts to understand the pros and cons of using these unconventional faces to endorse brands

Sarmistha Neogy Nov 7, 2016 9:02 AM

We've changed the way people move around in cities. Ashwin Dias, GM, Uber India?blur=25

Cab service provider Uber finally launches India brand campaign that shows daily life of its drivers and passengers

Sarmistha Neogy Oct 4, 2016 8:13 AM

Will Virat Kohli play a larger role in PepsiCo's endorsement pie after Dhoni's exit??blur=25

Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements

Sarmistha Neogy Aug 30, 2016 8:07 AM

Tanmay Bhatt controversy a boon for Snapchat in India??blur=25

While political groups filed FIRs against him, the video was a hot topic of discussion across news channels and also grabbed prime time space on Times Now's The Newshour. Not only did

Sarmistha Neogy Jun 6, 2016 8:05 AM

MS Dhoni,Havells, Kalyan Jewellers, lessons from social media crisis?blur=25

With the rise of the social media platforms, brands across categories are realising the importance of having a crisis management strategy in place, especially when consumers take to the social media to dent a brands image

Sarmistha Neogy Apr 19, 2016 8:08 AM

Trendspotting: Gaana.com, Biba, Lays & Tata Coffee leverage 'granny charm' to connect with consumers?blur=25

Brands across categories are using the loving old character of a granny in their communication to break the clutter and standout

Sarmistha Neogy Mar 21, 2016 8:53 AM

Is Sonam Kapoor the right fit for Kalyan Jewellers after Aishwarya's exit??blur=25

Sonam Kapoor has replaced actress Aishwarya Rai Bachchan, who was the ambassador of Kalyan Jewellers for more than three years

Sarmistha Neogy Mar 18, 2016 8:05 AM

2015: A year of e-comm advertising, but has it been one of brand building??blur=25

Amazon, Snapdeal and Flipkart have been most prominent in terms of their advertising this year. From launching their high-decibel campaigns to engaging in ambush marketing, these players have been in the news all through the year

Sarmistha Neogy Jan 4, 2016 9:51 AM