Jabong awards creative duties to Draftfcb Ulka

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Jabong scouts for new creative partner

The multi-agency pitch will happen in Delhi. Draftfcb Ulka is the incumbent agency for the brand

Bang in the Middle adds Jabong to its client portfolio

The agency will create a series of campaigns across offline and online mediums and has already started working on a new summer campaign

Are e-commerce players edging out traditional advertisers?

The advertising space has been dominated by e-retailers this festive season, with the top players pulling out all the stops to grab eyeballs

Flashback 2014: The rise of e-commerce ad players

Flipkart, Amazon, Snapdeal, and Jabong were the biggest ad-spenders across all media. We take a look at the highlights of their campaigns this year

Flashback 2014: The year that we moved from advertising to storytelling

KV Sridhar, Chief Creative Officer, SapientNitro on the shift in advertising where people rather than brands are heroes, the rise of long format ads,...

Brands touch hearts this Independence Day

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

Bengali actor Jisshu Sengupta captures Kolkata’s spirit in Jabong’s new campaign

The campaign combines innovation with its strong understanding of consumers and regional nuances to create content engagement

Sports properties draw e-commerce players; Jabong enters the field with NBA tie-up

Sports properties continue to lure e-commerce companies. Amazon, Flipkart, Quikr, GoDaddy have already invested in IPL; Jabong joins the sports bandwa...

NBA, Sony SIX & Jabong partner to expand NBA Jam to 16 cities

NBA Jam powered by Jabong.com, a touring college basketball and youth festival, will travel to a record 16 cities in India, up from four last year

E-comm players plan cracker of a shopping season

Aggressive promotional campaigns kick start festive season with e-commerce players offering discounts and deals

Cash-rich etailing giants up their competitive ante

Audacious marketing budgets spark off online shopping blitz; Flipkart claims to have sold 100 products every second on October 6, while Snapdeal takes...

Why Jabong acquisition makes sense for Amazon

Amazon's rumoured interest in Jabong might actually make perfect sense for the e-commerce giant which is fighting Snapdeal and Flipkart for a share of...

Brand dilemma in the multi-screen consumer age

In a world where consumers are straddling on multiple screens, the ability to match the message to the user has become a pivotal need for brands

Jabong sets up research and development centre Jabong Labs in Bangalore

The goal is to marry the best of consumer experience that comes with buying and experiencing fashion with the technology on the official website and m...

SCMM gets on board 17 partners; Nestle, Air India & Maruti Suzuki join for the first time

In the upcoming Standard Chartered Mumbai Marathon (SCMM) 2016, 266 teams from 157 companies will participate in the run to get the $ 3,77,000 prize m...

Jabong records 50% growth in net revenues in October

October saw a month-on-month growth of 50 per cent in net revenues as well as surge in customer satisfaction scores

We aim to challenge conventions by offering quality products that are highly affordable: Parminder Datt, Alcis

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving stre...

As fitness consciousness rises in India, Reebok explores Tier II and Tier III cities

India as a market is becoming increasingly receptive to newer and alternative forms of fitness as well as sports, says, Silvia Tallon, Senior Marketin...

Jabong to announce creative partner in two weeks

The brand had called for a pitch in mid August; it saw participation from six agencies

Jabong: A digital success or a marketing faux pas?

exchange4media takes a look at Jabong’s brand communication and decodes the fashion portal’s strategy of giving digital 90 per cent share in its marke...

Retailers ramp up offers & discounts to counter sluggish sales

Though the festive season is on full swing, buying sentiment is yet to pick up. Retailers - both online & offline - are getting aggressive on offers....

E-commerce sees growth in sales this festive season despite slowdown

Although the ongoing recession has dented the Indian buying spirit in the retail market, discounted deals & convenience have helped e-commerce portals...

E-commerce websites bask in the festive cheer

Despite the gloom in economy, online shopping has continued to outgrow all predictions in 2013. The recent Google Online Shopping Festival (GOSF) and...

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