Arijeet Talapatra Itel?blur=25

Talapatra, CEO, TRANSSION India says the recently rolled-out campaign for itel's smartphone fits seamlessly with the brand's overall marketing and expansion plan

exchange4media Staff Feb 25, 2019 8:39 AM

Arijeet Talapatra Itel?blur=25

CEO, Transsion India on leveraging the campaign across PAN India, their GTM strategy and success in the rural markets

Misbaah Mansuri Oct 24, 2018 8:44 AM


Gaurav Tikoo, Senior VP- Marketing, Transsion India, and Arijeet Talapatra, Senior VP, Sales Distribution & Retail, Transsion India, spoke to exchange4media on their association with IPL 2018 and how sports marketing works well for an offline smartphone brand

Misbaah Mansuri and Dolly Mahayan May 10, 2018 8:56 AM


The TV Commercial will go on air on 3rd April 2018 for a period of 6-8 weeks spread across 37 TV channels supported by heavy digital, cinema, and print campaign.

exchange4media Staff Apr 3, 2018 8:28 PM

itel Mobile appoints HTA Marketing Services as its creative agency?blur=25

Every creative devised by JWT are crafted around itel Mobile’s core brand proposition of ‘Right to Progress’ and will be aimed at promoting its highly relevant, value-plus mobility solutions within the aspiring Indian consumer base

exchange4media Staff Aug 24, 2016 11:59 AM

DDB MudraMax wins media duties of itel Mobile?blur=25

DDB MudraMax – Media would partner with itel Mobile to address the brand’s requirement of holistic media strategy, reflective of key metrics, in order to fulfil the brand’s aspirations in the country

exchange4media Staff Aug 11, 2016 12:15 PM