isobar
Shams Jasani?blur=25

As part of his new role, Jasani will be responsible for the Isobar portfolio across the South Asia region.

exchange4media Staff Aug 9, 2018 1:28 PM

?blur=25

Google’s Ignition Labs is advising brands to direct users to ‘search’ for brand-related keywords instead of suggesting people to head to a website

Venkata Susmita Biswas Aug 1, 2018 9:00 AM

?blur=25

The report, titled ‘Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy’, shares how Headless Commerce is an opportunity for brands

exchange4media Staff Jul 30, 2018 1:31 PM

?blur=25

Isobar India along with AMNET India, the programmatic media buying division of Dentsu Aegis Network, will manage the account from its Delhi office

exchange4media Staff Jul 19, 2018 10:42 AM

?blur=25

Founder, Creative Director, Cartwheel Creative Consultancy on Kotak Mahindra Bank's latest ad promoting the brand’s digital bank service 811

Misbaah Mansuri Jul 2, 2018 8:59 AM

?blur=25

India won 40 metals last year at Cannes Lions. There is immense pressure on agencies to maintain the momentum this year

Venkata Susmita Biswas Jun 18, 2018 9:00 AM

?blur=25

Isobar’s core idea was to enhance and capture the bond between the mother’s voice and her kid’s reaction in an engaging, yet relatable manner

exchange4media Staff May 28, 2018 1:00 PM

?blur=25

The 'Bruises Can Be Good' campaign has already won two Clio's (Gold and Bronze) at the Clio Sports Awards in 2018

exchange4media Staff May 17, 2018 8:59 AM

?blur=25

This thrust on local languages is changing the game for brands which are now going the extra mile to serve customers in the dialect they are most comfortable with

Ruhail Amin May 3, 2018 8:55 AM

?blur=25

On a typical weekend, one would find the Vice President of Isobar India setting his house back in order and cooking vegetarian food for his friends

Misbaah Mansuri Apr 28, 2018 9:00 AM

?blur=25

Facebook shut down the use of data from third-party data partners like Acxiom, Epsilon and Experian in the wake of the scandal

Venkata Susmita Biswas Apr 5, 2018 9:00 AM

?blur=25

The expansion of the Commerce Practice in India will see it become a commerce centre of excellence, delivering end-to-end commerce experiences for clients, through integrated platforms and solutions which are informed by local insight.

exchange4media Staff Mar 13, 2018 8:52 AM

?blur=25

A sustainable step towards accessible tourism, this initiative explores the challenges faced by visually-impaired travellers and allows the hotel to transform any of its rooms into a visually-impaired-friendly room.

exchange4media Staff Mar 3, 2018 8:57 AM

?blur=25

As part of the mandate, Isobar India will manage the account for its premium brands GROHE and American Standard from its Delhi office.

exchange4media Staff Feb 13, 2018 2:16 PM

?blur=25

The account will be handled by the agency's Delhi office

exchange4media Staff Jan 25, 2018 8:50 AM

?blur=25

Digital advertising currently contributes around 15 per cent to the total advertising Industry in India and this is expected to reach 24 per cent of the entire market by 2020

Venkata Susmita Biswas Jan 15, 2018 9:00 AM

?blur=25

Industry experts opine that while Google Map’s recent ad campaign establishes a strong bond between the brand and audience, the creative route is nothing to write home about

Misbaah Mansuri Jan 4, 2018 8:58 AM

?blur=25

Report explores five key trends around the intersection of technology and humanity

exchange4media Staff Dec 5, 2017 1:41 PM

?blur=25

The digital media campaign focusses on engaging users, by leveraging its commercial on ‘offline TV’

exchange4media Staff Nov 29, 2017 8:44 AM

?blur=25

The recently appointed VP chatted with exchange4media on his aspirations and priorities as he takes over, digital transformation, programmatic advertising and more.

Misbaah Mansuri Nov 28, 2017 8:32 AM