On the 11th anniversary of Isobar, Shamsuddin Jasani, Group MD-South Asia, shares highlights from the year gone by and future digital trends to look out for

Shikha Paliwal Aug 19, 2019 8:37 AM

Keymer, Senior Copywriter, Isobar talks about breakthrough campaigns he has been a part of, the digital world and what he has learnt so far

Noel Dsouza Aug 13, 2019 3:34 PM

Anadi Sah has been promoted to ECD, Himanshu Arora will be Associate VP, Aakriti Sinha will now be National Head for Social Media, Madhura Ranade will be Head – Branded Content & Partnerships

exchange4media Staff Aug 12, 2019 10:08 AM

As Instagram tests a new feature to hide the number of 'likes' a user’s post has received, we ask experts what is the likely outcome for influencer-brand association

Shikha Paliwal Jul 25, 2019 7:38 AM

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

As the official digital streaming partner of the World Cup, Hotstar's immense reach and scale have made it a top choice for advertisers across the country

Dolly Mahayan Jul 11, 2019 9:01 AM

Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients

Noel Dsouza Jul 1, 2019 8:52 AM

Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall

Noel Dsouza Jun 25, 2019 8:04 AM

Mhaskar will be responsible for overseeing key national accounts and business development with a clear strategic vision for growth

exchange4media Staff Jun 11, 2019 4:58 PM

With wins across categories, ranging from digital and PR to direct and media, DAN has proven its prowess across categories.

exchange4media Staff Apr 15, 2019 2:39 PM

Here’s what the newbies, as well as some young adlanders, expect at Goafest 2019

exchange4media Staff Apr 11, 2019 2:37 PM

We bring you a roundup of the news making headlines this past week

exchange4media Staff Apr 6, 2019 9:39 AM

Gopa Kumar was earlier Executive Vice President and Anish Varghese was National Creative Director

exchange4media Staff Apr 3, 2019 5:52 PM

Isobar's white paper uncovers and shares the opportunities of Single Page Applications (SPAs) in driving experience-led transformation

exchange4media Staff Apr 1, 2019 12:44 PM

Mhaskar, Executive VP, Isobar, India talks about how blockchain could nip fraud in the bud and pave the way for transparency, unambiguous view of transactions & measurement of digital media campaigns

Shweta Raaj Singh Mar 29, 2019 9:22 AM

Isobar India, a digital agency belonging to the Dentsu Aegis Network, conceptualised and created the TVC for Visa’s Tap to Pay campaign for contactless cards

Rasika Kiran Upasani Mar 14, 2019 8:50 AM

Latest campaign by Isobar India takes influence from popular children’s rhymes, each film throws light on a prevalent fear that parents unintentionally pass on to their daughters

exchange4media Staff Mar 7, 2019 7:29 PM

Sah, Innovation Lead- Creative & Technology, Isobar, talks about storytelling in the digital era, content marketing trends and more

Anjali Thakur Feb 28, 2019 8:05 AM

This social media campaign has been conceptualised and executed by Isobar India

exchange4media Staff Feb 23, 2019 4:00 PM

The campaign intends to promote contactless everyday payments in India

exchange4media Staff Feb 19, 2019 6:25 PM