#MeetTheZ survey reveals that the centennials are an ambitions, pragmatic, liberal and gregarious lot with strong family values and a strong grip on their lives

exchange4media Staff Mar 26, 2020 5:34 PM

Industry experts say while influencer partnerships are on the rise, brands are conscious that they cannot come across as ‘pushy’ and are trying to ensure the focus remains on sensitive messaging

Shikha Paliwal Mar 19, 2020 8:36 AM

Prior to this, Mukherjee was Associate Creative Director with Bates India

exchange4media Staff Mar 13, 2020 10:10 AM

By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?

Shikha Paliwal Feb 20, 2020 8:32 AM

Isobar India will service the brand from its Gurgaon office

exchange4media Staff Feb 13, 2020 10:16 AM

For the launch of the Seltos in India, Kia Motors extensively made use of social media to engage with consumers. Gopa Kumar –COO-Isobar India talks about the success of the campaign

Shikha Paliwal Feb 5, 2020 8:33 AM

Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge

exchange4media Staff Feb 3, 2020 10:42 AM

Isobar South Asia Group MD Jasani and Director Buthgumwa recount their spectacular one-year journey with the agency and tell us why they want to build exceptional brands with exceptional people

Shikha Paliwal Jan 22, 2020 9:08 AM

Isobuzz will offer solutions to challenges such as identifying the right set of influencers for a brand, along with their followers

exchange4media Staff Jan 7, 2020 11:14 AM

Guest Column: Mohenesh Chamith Buthgumwa, Director Isobar Sri Lanka, believes now is the right time for experimentation in the advertising industry

Mohenesh Chamith Buthgumwa Jan 2, 2020 8:42 AM

The Forrester Wave attributes Isobar’s performance to its CX strategy as well as marketing and commerce support services

exchange4media Staff Dec 13, 2019 3:32 PM

The platform will bring together advertising and analytics for deeper insights, establish enriched customer connections and drive better marketing results

exchange4media Staff Dec 3, 2019 1:30 PM

Jain was previously Group Head- Media with Dentsu Aegis Network

exchange4media Staff Nov 27, 2019 3:08 PM

‘Accelerate’ helps businesses remodel their marketing approach on their digital transformation journey

exchange4media Staff Oct 24, 2019 12:03 PM

The account will be handled from the agency’s Mumbai office

exchange4media Staff Oct 7, 2019 1:19 PM

Industry heads say it is time for brands to work on content using Voice assistants and use them to find ways to connect with consumers

Shikha Paliwal Oct 1, 2019 8:15 AM

Fractal has Wift’s mandate to accelerate innovations across digital brand experiences and new digital products

exchange4media Staff Sep 27, 2019 1:56 PM

Industry experts are unanimous that with consumers adapting to Voice there is a need to enhance customer engagement to strengthen brand presence and improve sales with the use of conversational AI

Shikha Paliwal Sep 17, 2019 8:19 AM

The playbook unpacks the potential impact of Voice on the global media and marketing industry

exchange4media Staff Sep 10, 2019 12:01 PM

Brands are using the design of social media platforms for innovative 3D creatives as they fascinate users and clock better results, say industry experts

Shikha Paliwal Sep 9, 2019 8:20 AM