How can OOH be more than a ‘last media’ for marketers??blur=25

Ideas, going back to the basics, building the trust factor, becoming organised and planning the future is the way forward for OOH, say industry experts

Abhinav Mohapatra Mar 25, 2013 7:33 PM

Innovation, customisation to drive OOH growth in India?blur=25

Doing a roundup of the OOH industry in 2011, Ishan Raina, CEO, OOH Media, states that this industry is slated to grow 4-5 per cent in the next two years.

Ishan Raina Jan 5, 2012 10:17 AM

Euro RSCG’s CEO Suman Srivastava quits?blur=25

Suman Srivastava, CEO, Euro RSCG India, has resigned from the organisation.

Shubhangi Mehta Jan 18, 2011 7:18 AM

OOH Media in strategic partnership with Mega Cabs?blur=25

OOH Media India Pvt Ltd has announced an exclusive strategic partnership deal with 24-hour radio taxi service, Mega Cabs, wherein OOH Media will market advertising inventory for the latter’s fleet of 700-plus cabs pan India.

exchange4media Staff Mar 11, 2010 7:51 AM