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Despite demonetisation blues, Bollywood refuses to cut on marketing spends ?blur=25

While the recently released movie Dangal is wrestling to defeat the demonetisation blues in Bollywood, the good news is that filmmakers are not compromising on their marketing spends despite the cash crunch.

Ruhail Amin Dec 27, 2016 8:06 AM

Guest Column: Govt spending on communication seen up 30% in 2017 and beyond: Tushar Panchal, WarRoom Strategies?blur=25

Panchal, founder of WarRoom Strategies, the specialist communication consultancy for governments and politics, on the increasing importance of communication in government businesses

Tushar Panchal Dec 26, 2016 8:41 AM

Demonetisation boosts business for the original 'cashless' option - meal coupon service providers?blur=25

Corporate employee benefit providers like Sodexo and Zeta have witnessed a spike in interest from corporates in light of demonetisation

exchange4media Staff Dec 20, 2016 9:35 AM

PayTM clear leader among e-wallets with 97% searches post demonetisation: SilverPush report?blur=25

Silverpush’s mapping reveals that banks and e-wallets increased their TV spends post the demonetisation of 500 and 1000 rupee currency notes in India. Post demonetisation, the e-wallet industry in India witnessed over 20 per cent surge in searches

exchange4media Staff Dec 20, 2016 8:20 AM

Span Communications wins Ministry of Finance's educative campaign on cashless economy?blur=25

Campaign is based on the theme – Chodo Kalki Batein, highlighting the ease of digital transactions through various platforms

exchange4media Staff Dec 17, 2016 12:09 PM

Demonetisation results in turbulent business scenario for print industry?blur=25

exchange4media has learnt that various organisations have initiated cost-cutting measures in the wake of demonetisation

Saif Ahmad Khan Dec 16, 2016 9:17 AM

We have been growing triple-digit while landscape has been mostly flat or negative: Amit Agarwal, Amazon India?blur=25

Post demonetisation, Amazon India had stopped their COD service for 48 hrs to allow the logistics team to stabilise their operation and adjust dealing with new notes

Sarmistha Neogy Dec 15, 2016 8:20 AM

Automakers grim as demonetisation puts brakes on sales figures?blur=25

Demonetisation has affected one of the fastest growing sectors with some automobile majors stretching their scheduled breaks in production from five to 15 days. But the automobile majors have taken this cash crunch as a challenge and are offering various incentives to pick retail sales

exchange4media Staff Dec 13, 2016 8:05 AM

Ongoing wedding season has evened out the impact of demonetisation on sales: Suparna Mitra, Titan?blur=25

Sonata watches has recently unveiled their latest safety watch called ACT- specially designed for women

Sarmistha Neogy Dec 12, 2016 8:16 AM

Demonetisation gives Grofers much-needed push; launches creditline for corporate employees?blur=25

Grofers, the on-demand online grocery delivery service, has launched a creditline for corporate employees

Venkata Susmita Biswas Dec 12, 2016 8:14 AM

Paytm taps India's large non-internet user base with dial toll free number?blur=25

Paytm empowers million of non-smartphone users to go cashless without a smartphone or internet connection with its new feature. With this step it inches closer to its dream of reaching out to 500 million customers by 2018

exchange4media Staff Dec 8, 2016 9:09 AM

From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!?blur=25

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers

Sarmistha Neogy Dec 5, 2016 8:51 AM

#IamwithModi, #Modi account for 19% of conversations within top 10 trends on Twitter, Instagram: Maxus Kaleidoscope?blur=25

Maxus Kaleidoscope mapped the mood state of India basis the location based Twitter and Instagram conversations in India between Nov 8-24, 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time

exchange4media Staff Dec 5, 2016 8:41 AM

Demonetisation is the strongest possible push to growth of digitally-enabled, optimal-cash economy: Mukesh Ambani?blur=25

In a live address, Ambani said that this decision is an important step in his (PM Narendra Modi’s) ongoing efforts to change the mindset of the people of India

exchange4media Staff Dec 2, 2016 9:10 AM

8 start-ups that are cashing in on demonetisation?blur=25

Cash No Cash (Quikr), CMS ATM Finder, Scootsy, Jugnoo, Book My Chotu, Lucep &Tailmill come forward to mitigate the hassles of consumers

exchange4media Staff Dec 2, 2016 8:19 AM

With steep slack in demand, real estate players cut down on ad spends?blur=25

After demonetisation, there has been a wait and watch approach by builders and the buyers along with a drastic cut down in advertising

Ruhail Amin Dec 1, 2016 8:12 AM

Post demonetisation, e-wallet cos go on hiring spree to meet surge in demand & competition?blur=25

MobiKwik, Paytm, FreeCharge to hire fresh talent from India’s best colleges in the coming placement season

Sarmistha Neogy Dec 1, 2016 8:07 AM

Guest Column: Demonetisation is a groundbreaking move and will benefit the country in the long run: Rohit Gupta?blur=25

Demonetization is good as it will benefit the country in the long run. This will bring in plenty of cash into the banks, which can be directed to sectors which need funds. The sentiment around is pretty positive, but there is a bit of an uncertainty about what people are going to do. But a brave step will definitely come with some glitches at initial stages, writes Rohit Gupta, President, Network Sales & International Business, Sony Pictures Networks India (SPN)

Rohit Gupta Nov 30, 2016 8:19 AM

Guest Column: Demonetisation and Consumerism - Naresh Gupta, Bang in the Middle?blur=25

In a country where credit card is a status symbol, going plastic in transaction is not something that can happen overnight. Is this an opportunity for the brands to connect with consumers in new way? Can demonetisation become the new anchor for driving brand conversations? – writes Naresh Gupta, CSO, Managing Partner at Bang in the Middle

Naresh Gupta Nov 30, 2016 8:02 AM

News broadcasters likely to witness dip in ad- spends post-demonetisation?blur=25

Industry leaders, however, cautioned against panic and hinted at an overall positive impact

Saif Ahmad Khan Nov 25, 2016 8:07 AM