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The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Venkata Susmita Biswas Dec 11, 2017 8:55 AM

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Demonetisation, GST, restrictions on press freedom and the race with digital mediums impacted the industry hard

Nishant Saxena Dec 4, 2017 8:55 AM

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A quick recap of some of the most important stories that you may have missed in the week gone by

exchange4media Staff Nov 11, 2017 8:45 AM

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Compared to GST, demonetisation has been an easier battle to fight and the broadcasting sectors claim to have recovered from it by March-April

Madhuwanti Saha Nov 9, 2017 8:58 AM

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As the government's decision to ban Rs 500 and Rs1000 completes one year, exchange4media talks to top OOH players

Nishant Saxena Nov 9, 2017 8:57 AM

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Things started picking up for the sector as advertising came in from e-commerce and government

Madhuwanti Saha Nov 9, 2017 8:55 AM

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Experts claim Print and TV Industry were heavily affected by the move whereas Digital made hay

Venkata Susmita Biswas Nov 8, 2017 8:55 AM

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A total of Rs 24,000 cr is expected to be spent over the two-month period

exchange4media Staff Oct 3, 2017 7:15 AM

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Kataria has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity entities

exchange4media Staff Sep 18, 2017 6:49 PM

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Vamshi Reddy, Founder, Apalya Technologies talks about what works in the OTT space, its monetisation potential and Apalya’s association with HUL

Madhuwanti Saha Aug 16, 2017 7:50 AM

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Reported Net Sales of Rs. 1109.9 crore, a decrease of 3% over Q1 of the previous year

exchange4media Staff Aug 4, 2017 4:37 PM

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Vohra to join as marketing head, India and South Asia. Nair has been appointed head of client relationship management in India

exchange4media Staff Aug 1, 2017 8:25 AM

Hindustan Times launches first edition of Game Changer Awards?blur=25

Eleven people from various walks of life were awarded trophies to honour and celebrate their achievements

exchange4media Staff Jun 23, 2017 5:07 PM

Post demonetisation, HT's English business revenues dented by 18-21% in Q4 FY17?blur=25

Advertising from across categories stood hurt with the sole exception of government ads

Saif Ahmad Khan Jun 8, 2017 8:37 AM

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Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha May 29, 2017 7:37 AM

Subscription and advertising might be the answer to OTT's monetisation problem?blur=25

Digital experts touched upon the rationale of a consumer, monetisation models, correct formats, price points and piracy in their discussion related to monetisation in OTT at the recently concluded OTTv Summit

exchange4media Staff May 23, 2017 7:37 AM

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From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

exchange4media Staff May 6, 2017 8:01 AM

Guest Column: A brand must stay relevant to the consumer: Lisa Mukhedkar, Restore?blur=25

Branding is ultimately about creating a lasting impression and a relationship with the consumer, feels Mukhedkar

Lisa Mukhedkar May 1, 2017 8:56 AM

New launches, stable times post demonetisation bring back smiles for the automobile industry?blur=25

: The automobile industry is on the path to recovery with most automobile makers registering positive sales growth for February 2017

exchange4media Staff Mar 16, 2017 7:56 AM