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Budget'17 brings relief for start-ups, tax reduction to 25 per cent for companies with less than Rs 50 crore turnover?blur=25

The Union Budget 2017 is finally out and start-ups are lauding the tax reliefs announced by the government, which they say will boost startup economy in the country

exchange4media Staff Feb 2, 2017 8:05 AM

New show on &TV from Feb 6?blur=25

Ek Vivah Aisa Bhi delves into the post re-marriage shift in relationships between a young girl and her two mothers-in-law

exchange4media Staff Feb 1, 2017 12:20 PM

News broadcasters pin hopes on elections, budget & IPL to boost ad revenues ?blur=25

Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.

Priyanka Mehra & Ruhail Amin Jan 24, 2017 8:13 AM

News broadcasters pin hopes on elections, budget & IPL to boost ad revenues ?blur=25

Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.

Priyanka Mehra & Ruhail Amin Jan 24, 2017 8:13 AM

Auto industry growth seen at 6-7% in 2017; Ford to grow in line or faster than sector: Rahul Gautam, Ford India?blur=25

Ford India has set its 2017 vision in action by rolling out a new ad campaign. The company has also allocated Rs 25 crore purely for its digital marketing in a bid to wrestle with its competitors head on. In an interview with exchange4media, Rahul Gautam, VP, Marketing Ford India shares his views on Ford India new aggressive stance and more

Ruhail Amin Jan 19, 2017 8:23 AM

India's digitization offers new opportunities for Indian marketers: Warc report?blur=25

Warc, the global marketing intelligence service, has released its Asian Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the 2016 Warc Prize for Asian Strategy

exchange4media Staff Jan 18, 2017 8:19 AM

TV ad share of consumer durables sector drops by 83% post demonetisation?blur=25

According to a survey by SilverPush, consumer durables sector TV ad share fell massively by 83% & settled at a mere 0.956%.

exchange4media Staff Jan 16, 2017 8:20 AM

FruitBowl bags Marimbula digital mandate?blur=25

Will partner with gourmet syrup brand to deliver its short and long term objectives

exchange4media Staff Jan 14, 2017 8:45 AM

Our current market share has been the highest ever at 47.3%: Sanjeev Handa, Maruti Suzuki?blur=25

Sanjeev Handa, VP Marketing , Maruti Suzuki speaks about the big digital push that the company has adopted and how the brand has managed to tackle the rough patch that demonetisation brought with it.

Ruhail Amin Jan 13, 2017 8:00 AM

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump?blur=25

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.

Ruhail Amin Jan 6, 2017 8:35 AM

Paytm faces multiple challenges at  a crucial juncture of its journey?blur=25

Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome

Venkata Susmita Biswas Jan 6, 2017 8:29 AM

Maruti Ciaz leads TV ad spends with 6.21% share beating Chevrolet Beat, Hyundai Elantra: SilverPush report?blur=25

According to the SilverPush report, digital marketing spends of the automobile sector dipped significantly post demonetisation. Twitter attracted the most attention and advertising spends from luxury car makers

exchange4media Staff Jan 4, 2017 8:44 AM

Guest Column: Digital- Your best bet in this VUCA world: Sanjay Mehta, Mirum (India)?blur=25

Sanjay Mehta on digital being the smart marketers choice in these uncertain times

Sanjay Mehta Jan 4, 2017 8:09 AM

Demonetisation has seen decisive outcome: Narendra Modi?blur=25

PM Modi in an interview after the demonetisation move: An India Today exclusive

exchange4media Staff Dec 30, 2016 9:54 AM

Bitcoins usage catches up as consumers seek ways to wade cash crunch?blur=25

Bitcoin start-ups in India witness spike in user registrations post demonetisation

Venkata Susmita Biswas Dec 27, 2016 8:09 AM

Despite demonetisation blues, Bollywood refuses to cut on marketing spends ?blur=25

While the recently released movie Dangal is wrestling to defeat the demonetisation blues in Bollywood, the good news is that filmmakers are not compromising on their marketing spends despite the cash crunch.

Ruhail Amin Dec 27, 2016 8:06 AM

Guest Column: Govt spending on communication seen up 30% in 2017 and beyond: Tushar Panchal, WarRoom Strategies?blur=25

Panchal, founder of WarRoom Strategies, the specialist communication consultancy for governments and politics, on the increasing importance of communication in government businesses

Tushar Panchal Dec 26, 2016 8:41 AM

Demonetisation boosts business for the original 'cashless' option - meal coupon service providers?blur=25

Corporate employee benefit providers like Sodexo and Zeta have witnessed a spike in interest from corporates in light of demonetisation

exchange4media Staff Dec 20, 2016 9:35 AM

PayTM clear leader among e-wallets with 97% searches post demonetisation: SilverPush report?blur=25

Silverpush’s mapping reveals that banks and e-wallets increased their TV spends post the demonetisation of 500 and 1000 rupee currency notes in India. Post demonetisation, the e-wallet industry in India witnessed over 20 per cent surge in searches

exchange4media Staff Dec 20, 2016 8:20 AM

Span Communications wins Ministry of Finance's educative campaign on cashless economy?blur=25

Campaign is based on the theme – Chodo Kalki Batein, highlighting the ease of digital transactions through various platforms

exchange4media Staff Dec 17, 2016 12:09 PM