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Demonetisation will have a big impact on non-essential items like magazines: Paresh Nath, Delhi Press?blur=25

Paresh Nath observed that demonetisation resulted in several troubles for publishers from the consumers’ side as well as clients’ side

Saif Ahmad Khan Mar 3, 2017 8:25 AM

Landor designs logo and look for GOI’s new digital payments solution, Bharat QR?blur=25

Bharat QR along with its new logo was unveiled by the Deputy Governor of the Reserve Bank of India on 20th February, 2017

exchange4media Staff Feb 23, 2017 8:14 AM

Broadcasters confident about 13 per cent Adex growth predicted by Pitch Madison Advertising Report 2017?blur=25

Broadcasters share their take on the 13 per cent growth projected by Pitch Madison Advertising Report 2017 for television to achieve Rs 21,296 crore in 2017

exchange4media Staff Feb 22, 2017 8:01 AM

India TV appoints Vikas Handu as Vice President, Digital Strategy?blur=25

Handu shall be responsible for spearheading India TV digital. His portfolio includes indiatvnews.com, khabarindiatv.com, and paisa.khabarindia.com, amongst others.

exchange4media Staff Feb 21, 2017 2:06 PM

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The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

exchange4media Staff Feb 14, 2017 9:27 AM

Budget'17 brings relief for start-ups, tax reduction to 25 per cent for companies with less than Rs 50 crore turnover?blur=25

The Union Budget 2017 is finally out and start-ups are lauding the tax reliefs announced by the government, which they say will boost startup economy in the country

exchange4media Staff Feb 2, 2017 8:05 AM

New show on &TV from Feb 6?blur=25

Ek Vivah Aisa Bhi delves into the post re-marriage shift in relationships between a young girl and her two mothers-in-law

exchange4media Staff Feb 1, 2017 12:20 PM

News broadcasters pin hopes on elections, budget & IPL to boost ad revenues ?blur=25

Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.

Priyanka Mehra & Ruhail Amin Jan 24, 2017 8:13 AM

News broadcasters pin hopes on elections, budget & IPL to boost ad revenues ?blur=25

Another big factor that has helped the news broadcasters to tide over the demonetisation blues has been the build up to the UP and Punjab elections, which has spiked the levels of audience interest in news channels and thus advertisers.

Priyanka Mehra & Ruhail Amin Jan 24, 2017 8:13 AM

Auto industry growth seen at 6-7% in 2017; Ford to grow in line or faster than sector: Rahul Gautam, Ford India?blur=25

Ford India has set its 2017 vision in action by rolling out a new ad campaign. The company has also allocated Rs 25 crore purely for its digital marketing in a bid to wrestle with its competitors head on. In an interview with exchange4media, Rahul Gautam, VP, Marketing Ford India shares his views on Ford India new aggressive stance and more

Ruhail Amin Jan 19, 2017 8:23 AM

India's digitization offers new opportunities for Indian marketers: Warc report?blur=25

Warc, the global marketing intelligence service, has released its Asian Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the 2016 Warc Prize for Asian Strategy

exchange4media Staff Jan 18, 2017 8:19 AM

TV ad share of consumer durables sector drops by 83% post demonetisation?blur=25

According to a survey by SilverPush, consumer durables sector TV ad share fell massively by 83% & settled at a mere 0.956%.

exchange4media Staff Jan 16, 2017 8:20 AM

FruitBowl bags Marimbula digital mandate?blur=25

Will partner with gourmet syrup brand to deliver its short and long term objectives

exchange4media Staff Jan 14, 2017 8:45 AM

Our current market share has been the highest ever at 47.3%: Sanjeev Handa, Maruti Suzuki?blur=25

Sanjeev Handa, VP Marketing , Maruti Suzuki speaks about the big digital push that the company has adopted and how the brand has managed to tackle the rough patch that demonetisation brought with it.

Ruhail Amin Jan 13, 2017 8:00 AM

From zero down payments, big discounts to cashless transactions, auto makers get innovative to beat demonetisation slump?blur=25

In order to counter the negative sales post demonetisation, auto makers are using innovative marketing techniques like zero down payments, big discounts and cashless payment options to push sales.

Ruhail Amin Jan 6, 2017 8:35 AM

Paytm faces multiple challenges at  a crucial juncture of its journey?blur=25

Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome

Venkata Susmita Biswas Jan 6, 2017 8:29 AM

Maruti Ciaz leads TV ad spends with 6.21% share beating Chevrolet Beat, Hyundai Elantra: SilverPush report?blur=25

According to the SilverPush report, digital marketing spends of the automobile sector dipped significantly post demonetisation. Twitter attracted the most attention and advertising spends from luxury car makers

exchange4media Staff Jan 4, 2017 8:44 AM

Guest Column: Digital- Your best bet in this VUCA world: Sanjay Mehta, Mirum (India)?blur=25

Sanjay Mehta on digital being the smart marketers choice in these uncertain times

Sanjay Mehta Jan 4, 2017 8:09 AM

Demonetisation has seen decisive outcome: Narendra Modi?blur=25

PM Modi in an interview after the demonetisation move: An India Today exclusive

exchange4media Staff Dec 30, 2016 9:54 AM

Bitcoins usage catches up as consumers seek ways to wade cash crunch?blur=25

Bitcoin start-ups in India witness spike in user registrations post demonetisation

Venkata Susmita Biswas Dec 27, 2016 8:09 AM