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Experts claim Print and TV Industry were heavily affected by the move whereas Digital made hay

Venkata Susmita Biswas Nov 8, 2017 8:55 AM

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A total of Rs 24,000 cr is expected to be spent over the two-month period

exchange4media Staff Oct 3, 2017 7:15 AM

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Kataria has led the Society in the past year to newer heights drawing support from his colleagues in the Executive Council, members and all fraternity entities

exchange4media Staff Sep 18, 2017 6:49 PM

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Vamshi Reddy, Founder, Apalya Technologies talks about what works in the OTT space, its monetisation potential and Apalya’s association with HUL

Madhuwanti Saha Aug 16, 2017 7:50 AM

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Reported Net Sales of Rs. 1109.9 crore, a decrease of 3% over Q1 of the previous year

exchange4media Staff Aug 4, 2017 4:37 PM

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Vohra to join as marketing head, India and South Asia. Nair has been appointed head of client relationship management in India

exchange4media Staff Aug 1, 2017 8:25 AM

Hindustan Times launches first edition of Game Changer Awards?blur=25

Eleven people from various walks of life were awarded trophies to honour and celebrate their achievements

exchange4media Staff Jun 23, 2017 5:07 PM

Post demonetisation, HT's English business revenues dented by 18-21% in Q4 FY17?blur=25

Advertising from across categories stood hurt with the sole exception of government ads

Saif Ahmad Khan Jun 8, 2017 8:37 AM

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Real estate clients seeking clarity on RERA have frozen ad spends thereby adversely impacting the OOH sector

Abhinn Shreshtha May 29, 2017 7:37 AM

Subscription and advertising might be the answer to OTT's monetisation problem?blur=25

Digital experts touched upon the rationale of a consumer, monetisation models, correct formats, price points and piracy in their discussion related to monetisation in OTT at the recently concluded OTTv Summit

exchange4media Staff May 23, 2017 7:37 AM

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From replicating the print ad for outdoor to focusing on only one popular media opportunity, Gupta debunks 6 popular myths about outdoor advertising

exchange4media Staff May 6, 2017 8:01 AM

Guest Column: A brand must stay relevant to the consumer: Lisa Mukhedkar, Restore?blur=25

Branding is ultimately about creating a lasting impression and a relationship with the consumer, feels Mukhedkar

Lisa Mukhedkar May 1, 2017 8:56 AM

New launches, stable times post demonetisation bring back smiles for the automobile industry?blur=25

: The automobile industry is on the path to recovery with most automobile makers registering positive sales growth for February 2017

exchange4media Staff Mar 16, 2017 7:56 AM

VISA India now promotes digital payments with #KindnessisCashless campaign?blur=25

VISA, the credit card brand, in a bid to sign in more users and push the forward the Digital India movement launched a campaign asking uses of VISA cards to teach others how to

Venkata Susmita Biswas Mar 6, 2017 8:39 AM

Demonetisation will have a big impact on non-essential items like magazines: Paresh Nath, Delhi Press?blur=25

Paresh Nath observed that demonetisation resulted in several troubles for publishers from the consumers’ side as well as clients’ side

Saif Ahmad Khan Mar 3, 2017 8:25 AM

Landor designs logo and look for GOI’s new digital payments solution, Bharat QR?blur=25

Bharat QR along with its new logo was unveiled by the Deputy Governor of the Reserve Bank of India on 20th February, 2017

exchange4media Staff Feb 23, 2017 8:14 AM

Broadcasters confident about 13 per cent Adex growth predicted by Pitch Madison Advertising Report 2017?blur=25

Broadcasters share their take on the 13 per cent growth projected by Pitch Madison Advertising Report 2017 for television to achieve Rs 21,296 crore in 2017

exchange4media Staff Feb 22, 2017 8:01 AM

India TV appoints Vikas Handu as Vice President, Digital Strategy?blur=25

Handu shall be responsible for spearheading India TV digital. His portfolio includes indiatvnews.com, khabarindiatv.com, and paisa.khabarindia.com, amongst others.

exchange4media Staff Feb 21, 2017 2:06 PM