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The 360-degree directive will include site branding, creative and media strategy, social media, SEO, ORM, mobile and content marketing, and search engine marketing (SEM) across digital platforms

exchange4media Staff Nov 12, 2018 5:16 PM

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Panel of industry experts discuss the trends, opportunities and the growing scope of monetisation and engagement, amongst other things in OTT space

exchange4media Staff Nov 5, 2018 9:25 AM

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India’s digital economy expected to grow to US$1 trillion and lead to the creation of 10 million jobs by 2022

exchange4media Staff Oct 29, 2018 8:46 AM

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Karthik Iyer, Praveen Das, Bodhisatwa Dasgupta, and Dinesh Swamy have all stepped down from their positions

exchange4media Staff Oct 18, 2018 12:07 PM

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In a Press statement issued by Press Club of India on behalf of journalist organisations, the Minister of State for External Affairs, MJ Akbar, has been asked to step down and face the probe

exchange4media Staff Oct 16, 2018 8:54 AM

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According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes

Dolly Mahayan Oct 15, 2018 9:05 AM

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The agency will plan and implement 360-degree digital marketing for the company

exchange4media Staff Aug 29, 2018 4:30 PM

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According to Alok Gupta, Delhi has become too expensive a market for clients to execute outdoor campaigns

Dolly Mahayan Aug 27, 2018 8:57 AM

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Lucio would be tasked with repairing the company's reputation in the wake of a number of crises this year

exchange4media Staff Aug 24, 2018 8:59 AM

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The Head of Marketing, India and South Asia, Visa, shares the creative insight and marketing mix for their recent campaign and more

Misbaah Mansuri Aug 23, 2018 8:58 AM

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Experts discuss how the digitised world is moving towards a smart Industry 4.0 at the Akamai India Edge 2018 conference

Apeksha Mishra Aug 14, 2018 8:49 AM

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The channel started its journey with shows such as Balika Vadhu, Na Ana iss Desh Laado and Uttaran and has maintained its leadership position

Sonam Saini Jul 23, 2018 8:55 AM

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The integrated campaign showcases flagship ZACL brand’s contribution in empowering farmers

exchange4media Staff Jul 21, 2018 8:55 AM

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The WIPO (World Intellectual Property Organisation) Copyright Treaty and WIPO Performers and Phonograms Treaty extends the coverage of copyright to the internet and digital environment.

exchange4media Staff Jul 5, 2018 12:54 PM

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The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business

Sonam Saini Jun 25, 2018 8:54 AM

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The campaign is built around 5Paisa.com’s positioning as the only broker that doesn’t charge brokerage, but just a flat fee of Rs 10 so that the customer can #InvestLikeAPro without a hefty brokerage

exchange4media Staff Jun 18, 2018 6:10 PM

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The agency has been tasked with the entire spread of digital communication, including remodelling the website, advanced social media operations including SEO and development of a brand strategy to create engaging and creative content.

exchange4media Staff Jun 13, 2018 4:25 PM

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Jerome Saigot, Managing Director, Nissan Motor India Pvt. Ltd, spoke about the Datsun’s journey in India and the way ahead

Ruhail Amin Jun 11, 2018 8:55 AM

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The campaign continues to dispel misconceptions surrounding Persons with Disability (PWD) and promote inclusive hiring

exchange4media Staff Jun 2, 2018 9:58 AM