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ISALogo?blur=25

The second edition of ISA CEO Conference organised by the Indian Society of Advertisers (ISA) and exchange4media will be held in Mumbai on March 18

exchange4media Staff Mar 4, 2019 8:48 AM

Transit Advertising?blur=25

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

Karan Bedi?blur=25

The AVOD model of revenue generation suits MX Player reveals Bedi, CEO of MX Player at the launch of its OTT avatar and announcement of its original shows

Moumita Bhattacharjee Feb 20, 2019 8:50 AM

gopaisa?blur=25

GoPaisa identifies NNNow, Ferns & Petals, Pretty Secrets, IGP and Nykaa as top retailers attracting maximum traffic this year

exchange4media Staff Feb 14, 2019 5:02 PM

ISALogo?blur=25

The 2nd edition of the Global CEO Conference will be held on March 18, 2019, in Mumbai with the theme ‘The Connectedness Paradox’

exchange4media Staff Feb 13, 2019 9:29 AM

Paisabazaar?blur=25

The ad film, launched by Paisabazaar.com on its fifth anniversary, has got over 5 million views in 3 days

exchange4media Staff Feb 12, 2019 4:23 PM

trai?blur=25

Advertisers and media agencies assess their media plans as ISA advises stakeholders to not use BARC data during the transition period of TRAI’s NTO

exchange4media Staff Feb 8, 2019 8:48 AM

banihal?blur=25

Banihal has done a deep integration in the narrative of the movie that features actors Sonam Kapoor and Rajkumar Rao

exchange4media Staff Feb 1, 2019 6:57 PM

Abhinav Kumar?blur=25

Founded by Rajiv M Ranjan, PaisaDukan.com has been recognized as Indian’s fastest growing peer-to-peer (P2P) lending platform

exchange4media Staff Jan 30, 2019 4:20 PM

OOH?blur=25

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan Jan 8, 2019 8:55 AM

PMModi?blur=25

From demonetisation to the surgical strikes, in an interview with ANI, Prime Minister Narendra Modi clears the air on many important issues facing the nation

exchange4media Staff Jan 2, 2019 9:03 AM

Year Ender 2018?blur=25

The medium saw moderate growth on the back of aggressive advertising in digital, retail and sports categories   

exchange4media Staff Dec 27, 2018 8:43 AM

Youtube?blur=25

As part of the launch of Google News Initiative in March, YouTube committed $25 million funding to support the future of news

exchange4media Staff Dec 19, 2018 4:10 PM

Clinique?blur=25

In the campaign four women talk about finding the right attitude, direction and foundation to be #EvenBetter

exchange4media Staff Dec 10, 2018 6:42 PM

ParomaGangulyFaisalAhmad?blur=25

Both Ahmad and Ganguly are seasoned professionals in the industry who have been instrumental spearheading Iris forward through their respective roles

exchange4media Staff Dec 6, 2018 12:40 PM

WhatsAppCampaign?blur=25

We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC

Misbaah Mansuri Dec 6, 2018 9:05 AM

KPMGReport?blur=25

The second edition of ‘Me, My Life, My Wallet' report was released on Monday

exchange4media Staff Dec 4, 2018 8:39 AM

Virendra Gupta?blur=25

CEO and Founder, Virendra Gupta talks about competition, local language content, using AI and ML and taking on Google and Facebook

Venkata Susmita Biswas Nov 20, 2018 8:55 AM

Maya Hari Twitter?blur=25

Considering Twitter to be the conversational layer of Internet, VP & MD, Asia-Pacific, Twitter talks on how India due to its vibrant user base, turns out to be a perfect platform

exchange4media Staff Nov 16, 2018 8:59 AM