iris
Print war intensifies as Dainik Bhaskar enters Patna?blur=25

The Bihar print market is currently dominated by players like Dainik Jagran & Hindustan. With the launch of its 67th edition in Patna, Dainik Bhaskar is all set to emerge as the new challenger

Abid Hasan Jan 20, 2014 7:53 AM

Brands should look for 'natural virality' in their mobile mktg campaigns, say experts?blur=25

Most brands are very good when it comes to app development. The challenge comes post development, say experts, adding that the 5 Ps of marketing apply to an application as well

Abhinna Shreshtha Dec 26, 2013 9:06 AM

Q3 AdEx: Print and digital to gain at television's expense?blur=25

The losses in AdEx for TV in Q3, 2013 should be capitalised by print and digital, with print likely to gain more; but, marketers and other experts see this as very short-term

Abhinav Trivedi Oct 29, 2013 8:00 AM

UK's 'Evo' magazine comes to India?blur=25

The Indian edition of ‘Evo’, a magazine for automotive enthusiasts, is set to hit newsstands in the last week of September with a cover price of Rs 100

exchange4media Staff Sep 4, 2013 9:14 AM

Mindshare Malaysia appoints Gerald Wittenberger as MD?blur=25

Wittenberger takes over from Girish Menon, who has been holding dual roles as CEO of GroupM & Head of Mindshare in Malaysia. Menon will now be fully dedicated to his role as GroupM CEO

exchange4media Staff Aug 5, 2013 4:39 PM

Mobile marketing is about engagement, not advertising: Girish Nair?blur=25

The CEO of netCORE talks about aspects of mobile economy such as gaming phenomenon, trendy chat applications, and the thin line between mobile mktg & intrusion

Saloni Surti Jul 31, 2013 8:41 AM

HT Mobile Solutions acquires social media agency Webitude?blur=25

With this acquisition, HT Mobile Solutions will leverage the combined power of mobile and social media under an umbrella brand, Digital Quotient

exchange4media Staff Jul 10, 2013 7:51 AM

SMG Convonix unveils social dashboard for Wimbledon online chatter?blur=25

The online tool measures global online buzz and conversations around the Wimbledon 2013 tennis tournament

exchange4media Staff Jul 4, 2013 7:28 AM

Ad cap for Print? Not comparable to TV, say newspaper owners?blur=25

As 10+2 ad cap comes in play for TV channels, print players are guarding their turf against ad restrictions & point out that an ad-edit ratio of 70:30 already exists

Abid Hasan & Priyanka Mehra Jun 4, 2013 4:23 AM

Godrej Properties engages with customers through art and music?blur=25

Taking the unconventional route to connect with customers, Godrej Properties has sponsored various art & cultural activities, along with a golf tournament

exchange4media Staff May 23, 2013 7:04 PM

Is regional really the new national for print media??blur=25

Even as major publishers are going regional in a big way, the IRS presents a different picture with regional dailies seeing decline in the last four quarters

Abid Hasan Apr 9, 2013 11:05 PM

Guest Column: The impending digital marketing storm?blur=25

In an ‘always on’ world, marketers will be challenged to keep their message crisp and build trust for their brands, says Girish Nair of netCORE Solutions

Girish Nair Mar 15, 2013 7:45 PM

iris appoints Kavita Kapoor as Regional Digital Director of Ops?blur=25

Kapoor will lead and grow the innovative technology capabilities out of the iris Delhi office. She will report to Managing Director Ashish Mathur

exchange4media Staff Mar 8, 2013 7:01 PM

Digital publishing no longer a gamble for future: Experts?blur=25

Publishers are moving towards the digital front by not only remonetising their business, but also repackaging content separately, say experts

Abhinav Trivedi Feb 15, 2013 9:33 PM

Dainik Bhaskar consolidates with new & existing hires?blur=25

Pradeep Dwivedi has been roped in as Chief Corporate Sales & Marketing Officer; Prasoon Pandey elevated to head Media and Investor Relations

Abid Hasan Jan 16, 2013 6:29 PM

Carat Fresh wins PR mandate for Royal Selangor?blur=25

The agency to assist luxury Malaysian brand Royal Selangor in establishing a stronghold in the Indian luxury customer base

exchange4media Staff Nov 23, 2012 6:41 PM

DAS: Taking stock post week 1?blur=25

Though Delhi & Mumbai have met the October 31 deadline, there are many pockets in the cities that continue to receive analogue signals

Abid Hasan Nov 8, 2012 6:26 PM

Tanishq taps experiential marketing?blur=25

Tanishq’s ‘Mia on Wheels’ – a customised designer bus – drove women to work from select locations across Bangalore for two weeks

Priyanka Nair Oct 22, 2012 7:38 PM

Mumbai on track to meet digitisation deadline?blur=25

While differences exist between Govt & MSO figures, there is optimism amongst all stakeholders on covering lost ground by Nov 1

Abid Hasan Oct 18, 2012 8:45 PM

Tanishq uses OOH to stand out in sales season?blur=25

Rolls out a month-long initiative spread across 15 cities with over 150 plus sites to market its new range of affordable diamonds

Priyanka Nair Aug 29, 2012 2:35 AM