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Print media now in power-play mode; scrutiny of ad pricing underway across several dailies?blur=25

Eyeing early gains in FY18, several newspaper brands have either hiked ad rates or are mulling the same

Saif Ahmad Khan Apr 6, 2017 8:04 AM

Netcore roundtable: Partner with FB and Google for best results in digital marketing say experts?blur=25

Industry leaders from across industry verticals came together to deliberate on Data Driven Marketing - Challenges and Opportunities at a roundtable organised by Netcore and exchange4media

exchange4media Staff Mar 22, 2017 2:53 PM

Be proud of your curves, Zivame #FitForAll campaign tells women ?blur=25

The online lingerie brand makes a powerful statement with ad; launches the widest range yet in terms of sizes to fit all body types

exchange4media Staff Feb 11, 2017 9:08 AM

Digitisation, MNREGA, affordable housing, liberalising the FDI regime: Broadcasters' take on Union Budget 2017?blur=25

Indian broadcasters laud the government’s effort in presenting a budget that they expect will boost the economy in a structured manner

exchange4media Staff Feb 2, 2017 8:02 AM

IBF demands 'Infrastructure Status' for broadcast and content distribution sector?blur=25

The IBF made this request during a pre-budget consultation held with FM Arun Jaitley on November 26, 2016

exchange4media Staff Nov 29, 2016 12:33 PM

GROUPM, Powered by Mindshare & M/SIX, Wins Malayasia Airlines Global Media Business?blur=25

GroupM won the account following a competitive pitch, which included the incumbent IPG, Starcom, Havas, and Zenith. The appointment is effective May 1st 2016, and covers Global Channel Planning, Media Buying and Optimization, and Search Engine Marketing and Re-marketing. The entire global digital buying will be done by the Malaysia office

exchange4media Staff May 20, 2016 4:27 PM

Lingerie brands choose bold vs subtle campaigns to target consumers?blur=25

Brands in the lingerie space are gradually moving from objectifying women or attracting men's attention to spreading awareness among women about the need to choose the right lingerie

Sarmistha Neogy Apr 18, 2016 7:49 AM

Zivame celebrates Women's History Month with Miss Malini, launches #GirlLove campaign ?blur=25

As part of the campaign, the brand is encouraging women to express their gratitude for other women they admire by complimenting them using the hashtag #GirlLove

exchange4media Staff Apr 6, 2016 5:23 PM

IBF applauds TRAI’s notification on differential pricing of data services?blur=25

Indian Broadcasting Foundation (IBF) has welcomed the TRAI’s decision to rule out differential pricing.

exchange4media Staff Feb 10, 2016 8:07 AM

Network18 appoints Subha Chatterjee as Group Editor – Special Projects?blur=25

In the new role, he will drive special interest and customized properties across all platforms which help organizations connect with their target customers, trade and influencers in an innovative way

exchange4media Staff Dec 12, 2015 3:10 PM

Avian Media rejigs leadership team, appoints Girish Balachandran as chief strategy officer?blur=25

Neha Mehrotra and Shalmana Tendulkar have been appointed as regional heads for Avian North & West, respectively

exchange4media Staff Jul 17, 2015 1:27 PM

Dainik Bhaskar launches new brand media campaign- Unmetro, Action is elsewhere?blur=25

The campaign is aimed at marketers, advertisers and media planner/buyer audiences

exchange4media Staff Apr 24, 2015 1:23 PM

Grey Group appoints Vishal Ahluwalia to head its Bangalore Office?blur=25

Until recently, he has worked as a Member of the Board of IRIS Worldwide, in which he spearheaded the Digital and Retail Verticals

exchange4media Staff Mar 25, 2015 2:20 PM

Industry leaders on political communication and the role of professional advertising?blur=25

Madison's Sam Balsara, Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, DB Group's Girish Aggarwal, Colors’ Raj Nayak, Star’s Sanjay Gupta and Times Group’s Arunabh Das Sharma on how political parties and the govt could make better use of advertising opportunities on an ongoing basis with help from professional agencies

Abhinn Shreshtha Feb 23, 2015 8:59 AM

 Ogilvy bags Dainik Bhaskar's creative mandate?blur=25

Ogilvy will focus significantly on building strategic pillars for the brand's communication and articulating its positioning to Brand Bhaskar's relevant audiences across the country

exchange4media Staff Dec 5, 2014 1:51 PM

 Cheil Worldwide to invest in UK-based Iris?blur=25

The two companies will remain separate entities, sharing an ambition to create a new age alternative to the traditional holding company model. This will replace the relationship Iris had with Meredith, the US-based publisher

exchange4media Staff Nov 26, 2014 11:09 AM

Girish Balachandran joins Avian Media as National Head of Marketing and Group Business Director?blur=25

Prior to joining Avian Media, Girish was EMEA Client Development Director at Waggener Edstrom

exchange4media Staff Oct 9, 2014 2:14 PM

LAVA launches ad campaign for its 'made for selfies' phone Iris X5?blur=25

The campaign, conceived by Shop Advertising, strengthens the essence of the smartphone by highlighting its camera performance, catering to the selfie crazy generation

exchange4media Staff Oct 4, 2014 10:26 AM

Stepping away from the silo mindset @ exchange4media Conclave 2014?blur=25

DB Corp's Girish Agarwal, GroupM's CVL Srinivas, Omnicom's Jasmin Sohrabji, & Contract's Rana Barua express their views on how companies and brands can no longer afford to

Aditi Raval Sep 12, 2014 8:49 AM