iris
Eyeing early gains in FY18, several newspaper brands have either hiked ad rates or are mulling the same
Saif Ahmad Khan Apr 6, 2017 8:04 AM
A three minute ‘window’ shows the unique cultural world of Kerala
exchange4media Staff Mar 28, 2017 8:35 AM
Industry leaders from across industry verticals came together to deliberate on Data Driven Marketing - Challenges and Opportunities at a roundtable organised by Netcore and exchange4media
exchange4media Staff Mar 22, 2017 2:53 PM
The online lingerie brand makes a powerful statement with ad; launches the widest range yet in terms of sizes to fit all body types
exchange4media Staff Feb 11, 2017 9:08 AM
Indian broadcasters laud the government’s effort in presenting a budget that they expect will boost the economy in a structured manner
exchange4media Staff Feb 2, 2017 8:02 AM
The IBF made this request during a pre-budget consultation held with FM Arun Jaitley on November 26, 2016
exchange4media Staff Nov 29, 2016 12:33 PM
GroupM won the account following a competitive pitch, which included the incumbent IPG, Starcom, Havas, and Zenith. The appointment is effective May 1st 2016, and covers Global Channel Planning, Media Buying and Optimization, and Search Engine Marketing and Re-marketing. The entire global digital buying will be done by the Malaysia office
exchange4media Staff May 20, 2016 4:27 PM
Brands in the lingerie space are gradually moving from objectifying women or attracting men's attention to spreading awareness among women about the need to choose the right lingerie
Sarmistha Neogy Apr 18, 2016 7:49 AM
As part of the campaign, the brand is encouraging women to express their gratitude for other women they admire by complimenting them using the hashtag #GirlLove
exchange4media Staff Apr 6, 2016 5:23 PM
Indian Broadcasting Foundation (IBF) has welcomed the TRAI’s decision to rule out differential pricing.
exchange4media Staff Feb 10, 2016 8:07 AM
In the new role, he will drive special interest and customized properties across all platforms which help organizations connect with their target customers, trade and influencers in an innovative way
exchange4media Staff Dec 12, 2015 3:10 PM
Neha Mehrotra and Shalmana Tendulkar have been appointed as regional heads for Avian North & West, respectively
exchange4media Staff Jul 17, 2015 1:27 PM
The campaign is aimed at marketers, advertisers and media planner/buyer audiences
exchange4media Staff Apr 24, 2015 1:23 PM
Until recently, he has worked as a Member of the Board of IRIS Worldwide, in which he spearheaded the Digital and Retail Verticals
exchange4media Staff Mar 25, 2015 2:20 PM
Madison's Sam Balsara, Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, DB Group's Girish Aggarwal, Colors’ Raj Nayak, Star’s Sanjay Gupta and Times Group’s Arunabh Das Sharma on how political parties and the govt could make better use of advertising opportunities on an ongoing basis with help from professional agencies
Abhinn Shreshtha Feb 23, 2015 8:59 AM
Ogilvy will focus significantly on building strategic pillars for the brand's communication and articulating its positioning to Brand Bhaskar's relevant audiences across the country
exchange4media Staff Dec 5, 2014 1:51 PM
The two companies will remain separate entities, sharing an ambition to create a new age alternative to the traditional holding company model. This will replace the relationship Iris had with Meredith, the US-based publisher
exchange4media Staff Nov 26, 2014 11:09 AM
Prior to joining Avian Media, Girish was EMEA Client Development Director at Waggener Edstrom
exchange4media Staff Oct 9, 2014 2:14 PM
The campaign, conceived by Shop Advertising, strengthens the essence of the smartphone by highlighting its camera performance, catering to the selfie crazy generation
exchange4media Staff Oct 4, 2014 10:26 AM
DB Corp's Girish Agarwal, GroupM's CVL Srinivas, Omnicom's Jasmin Sohrabji, & Contract's Rana Barua express their views on how companies and brands can no longer afford to
Aditi Raval Sep 12, 2014 8:49 AM
