The campaign is aimed at marketers, advertisers and media planner/buyer audiences

exchange4media Staff Apr 24, 2015 1:23 PM

Until recently, he has worked as a Member of the Board of IRIS Worldwide, in which he spearheaded the Digital and Retail Verticals

exchange4media Staff Mar 25, 2015 2:20 PM

Madison's Sam Balsara, Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, DB Group's Girish Aggarwal, Colors’ Raj Nayak, Star’s Sanjay Gupta and Times Group’s Arunabh Das Sharma on how political parties and the govt could make better use of advertising opportunities on an ongoing basis with help from professional agencies

Abhinn Shreshtha Feb 23, 2015 8:59 AM

Ogilvy will focus significantly on building strategic pillars for the brand's communication and articulating its positioning to Brand Bhaskar's relevant audiences across the country

exchange4media Staff Dec 5, 2014 1:51 PM

The two companies will remain separate entities, sharing an ambition to create a new age alternative to the traditional holding company model. This will replace the relationship Iris had with Meredith, the US-based publisher

exchange4media Staff Nov 26, 2014 11:09 AM

Prior to joining Avian Media, Girish was EMEA Client Development Director at Waggener Edstrom

exchange4media Staff Oct 9, 2014 2:14 PM

The campaign, conceived by Shop Advertising, strengthens the essence of the smartphone by highlighting its camera performance, catering to the selfie crazy generation

exchange4media Staff Oct 4, 2014 10:26 AM

DB Corp's Girish Agarwal, GroupM's CVL Srinivas, Omnicom's Jasmin Sohrabji, & Contract's Rana Barua express their views on how companies and brands can no longer afford to

Aditi Raval Sep 12, 2014 8:49 AM

This move will enable online shoppers to choose their subscriptions from different magazine titles from Magzter that target several key segments at a discount of 50%

exchange4media Staff Apr 2, 2014 8:39 AM

Interactive features, captivating content, use of animations & graphics, reaching out to a global audience are some of the ways in which magazines can create successful digital editions, say experts

Kanika Mehrotra Feb 27, 2014 8:48 AM

According to the Promoter-Director, Dainik Bhaskar Group, in the last quarter, DB Corp showed a growth of 18%, of which only 3% was from the elections in Chhattisgarh, Madhya Pradesh & Rajasthan

Saloni Dutta Feb 20, 2014 9:01 AM

Experts from the field of media and technology discuss the growing influence of social media as a torch-bearer and a harbinger of change in politics, business and entertainment

Henna Achhpal Feb 17, 2014 8:57 AM

Shantanu Khosla, Managing Director, P&G will speak on the topic 'In advertising we trust' at the special event to be held in Mumbai on February 19, 2014

exchange4media Staff Feb 8, 2014 8:35 AM

The annual report, which tracks the annual advertising spends by marketers across all mediums, will throw light on the overall growth of the advertising industry as well

exchange4media Staff Feb 6, 2014 9:18 AM

Three new sub categories - Social, Branded Technology and Branded Games, have been introduced to better reflect the industry and in turn spark a renaissance of the Cyber Lions category

exchange4media Staff Jan 23, 2014 8:10 AM

The Bihar print market is currently dominated by players like Dainik Jagran & Hindustan. With the launch of its 67th edition in Patna, Dainik Bhaskar is all set to emerge as the new challenger

Abid Hasan Jan 20, 2014 7:53 AM

Most brands are very good when it comes to app development. The challenge comes post development, say experts, adding that the 5 Ps of marketing apply to an application as well

Abhinna Shreshtha Dec 26, 2013 9:06 AM

The losses in AdEx for TV in Q3, 2013 should be capitalised by print and digital, with print likely to gain more; but, marketers and other experts see this as very short-term

Abhinav Trivedi Oct 29, 2013 8:00 AM

The Indian edition of ‘Evo’, a magazine for automotive enthusiasts, is set to hit newsstands in the last week of September with a cover price of Rs 100

exchange4media Staff Sep 4, 2013 9:14 AM

Wittenberger takes over from Girish Menon, who has been holding dual roles as CEO of GroupM & Head of Mindshare in Malaysia. Menon will now be fully dedicated to his role as GroupM CEO

exchange4media Staff Aug 5, 2013 4:39 PM