Dainik Bhaskar launches new brand media campaign- Unmetro, Action is elsewhere?blur=25

The campaign is aimed at marketers, advertisers and media planner/buyer audiences

exchange4media Staff Apr 24, 2015 1:23 PM

Grey Group appoints Vishal Ahluwalia to head its Bangalore Office?blur=25

Until recently, he has worked as a Member of the Board of IRIS Worldwide, in which he spearheaded the Digital and Retail Verticals

exchange4media Staff Mar 25, 2015 2:20 PM

Industry leaders on political communication and the role of professional advertising?blur=25

Madison's Sam Balsara, Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, DB Group's Girish Aggarwal, Colors’ Raj Nayak, Star’s Sanjay Gupta and Times Group’s Arunabh Das Sharma on how political parties and the govt could make better use of advertising opportunities on an ongoing basis with help from professional agencies

Abhinn Shreshtha Feb 23, 2015 8:59 AM

 Ogilvy bags Dainik Bhaskar's creative mandate?blur=25

Ogilvy will focus significantly on building strategic pillars for the brand's communication and articulating its positioning to Brand Bhaskar's relevant audiences across the country

exchange4media Staff Dec 5, 2014 1:51 PM

 Cheil Worldwide to invest in UK-based Iris?blur=25

The two companies will remain separate entities, sharing an ambition to create a new age alternative to the traditional holding company model. This will replace the relationship Iris had with Meredith, the US-based publisher

exchange4media Staff Nov 26, 2014 11:09 AM

Girish Balachandran joins Avian Media as National Head of Marketing and Group Business Director?blur=25

Prior to joining Avian Media, Girish was EMEA Client Development Director at Waggener Edstrom

exchange4media Staff Oct 9, 2014 2:14 PM

LAVA launches ad campaign for its 'made for selfies' phone Iris X5?blur=25

The campaign, conceived by Shop Advertising, strengthens the essence of the smartphone by highlighting its camera performance, catering to the selfie crazy generation

exchange4media Staff Oct 4, 2014 10:26 AM

Stepping away from the silo mindset @ exchange4media Conclave 2014?blur=25

DB Corp's Girish Agarwal, GroupM's CVL Srinivas, Omnicom's Jasmin Sohrabji, & Contract's Rana Barua express their views on how companies and brands can no longer afford to

Aditi Raval Sep 12, 2014 8:49 AM

Groupon India inks deal with Magzter to offer select digital magazines?blur=25

This move will enable online shoppers to choose their subscriptions from different magazine titles from Magzter that target several key segments at a discount of 50%

exchange4media Staff Apr 2, 2014 8:39 AM

Making magazines digital-ready?blur=25

Interactive features, captivating content, use of animations & graphics, reaching out to a global audience are some of the ways in which magazines can create successful digital editions, say experts

Kanika Mehrotra Feb 27, 2014 8:48 AM

Elections are no longer double digit growth number for dailies: Girish Agarwal?blur=25

According to the Promoter-Director, Dainik Bhaskar Group, in the last quarter, DB Corp showed a growth of 18%, of which only 3% was from the elections in Chhattisgarh, Madhya Pradesh & Rajasthan

Saloni Dutta Feb 20, 2014 9:01 AM

Social media is a much-needed alternative to mainline media, say experts?blur=25

Experts from the field of media and technology discuss the growing influence of social media as a torch-bearer and a harbinger of change in politics, business and entertainment

Henna Achhpal Feb 17, 2014 8:57 AM

P&G MD Shantanu Khosla to speak @Pitch Madison Media Ad Outlook 2014?blur=25

Shantanu Khosla, Managing Director, P&G will speak on the topic 'In advertising we trust' at the special event to be held in Mumbai on February 19, 2014

exchange4media Staff Feb 8, 2014 8:35 AM

Countdown begins for launch of Pitch Madison Media Ad Outlook 2014?blur=25

The annual report, which tracks the annual advertising spends by marketers across all mediums, will throw light on the overall growth of the advertising industry as well

exchange4media Staff Feb 6, 2014 9:18 AM

Cannes Lions announces major changes to Cyber Lions category?blur=25

Three new sub categories - Social, Branded Technology and Branded Games, have been introduced to better reflect the industry and in turn spark a renaissance of the Cyber Lions category

exchange4media Staff Jan 23, 2014 8:10 AM

Print war intensifies as Dainik Bhaskar enters Patna?blur=25

The Bihar print market is currently dominated by players like Dainik Jagran & Hindustan. With the launch of its 67th edition in Patna, Dainik Bhaskar is all set to emerge as the new challenger

Abid Hasan Jan 20, 2014 7:53 AM

Brands should look for 'natural virality' in their mobile mktg campaigns, say experts?blur=25

Most brands are very good when it comes to app development. The challenge comes post development, say experts, adding that the 5 Ps of marketing apply to an application as well

Abhinna Shreshtha Dec 26, 2013 9:06 AM

Q3 AdEx: Print and digital to gain at television's expense?blur=25

The losses in AdEx for TV in Q3, 2013 should be capitalised by print and digital, with print likely to gain more; but, marketers and other experts see this as very short-term

Abhinav Trivedi Oct 29, 2013 8:00 AM

UK's 'Evo' magazine comes to India?blur=25

The Indian edition of ‘Evo’, a magazine for automotive enthusiasts, is set to hit newsstands in the last week of September with a cover price of Rs 100

exchange4media Staff Sep 4, 2013 9:14 AM

Mindshare Malaysia appoints Gerald Wittenberger as MD?blur=25

Wittenberger takes over from Girish Menon, who has been holding dual roles as CEO of GroupM & Head of Mindshare in Malaysia. Menon will now be fully dedicated to his role as GroupM CEO

exchange4media Staff Aug 5, 2013 4:39 PM