ipl
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Cricket enthusiasts will now have the option of posting comments, interacting with experts who will also comment on Hotstar, take part in polls, and invite friends to join the fun

Venkata Susmita Biswas Jan 21, 2019 8:39 AM

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The date for the final has not been decided yet as the tournament will clash with India's general elections, which are expected to take place in April-May

exchange4media Staff Jan 9, 2019 8:42 AM

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Jaydev Unadkat and Varun Chakravarthy attracted highest bid of Rs 8.4 crore

exchange4media Staff Dec 19, 2018 8:56 AM

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Channel to broadcast player auction in 4 languages; Gautam Gambhir to debut as expert

exchange4media Staff Dec 18, 2018 11:04 AM

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Given the clout that sporting platforms command as far as brand building is concerned, a panel discussion on “Building Brands via Sports” was held at the recent India Brand Conclave

exchange4media Staff Dec 4, 2018 8:39 AM

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Javier Sotomayor says they plans to take their total count of screens in the country to 600 by 2022

Dolly Mahayan Nov 22, 2018 8:44 AM

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CEO, Cipla Health Ltd, on how engaging the consumer must be at the heart of everything related to content

exchange4media Staff Sep 20, 2018 8:57 AM

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As part of a campaign, Priyanka will help spread the word regarding the need for an attitudinal change towards inhalation therapy as the most effective for asthma management

exchange4media Staff Sep 5, 2018 8:52 AM

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The entries were judged by Sanjiv Mehta, HUL; CVL Srinivas, WPP India; Harsh Goenka, RPG Enterprises; Agnello Dias, Taproot Dentsu; Naveen Chopra, TPG Capital and Raj Nayak, Viacom 18

exchange4media Staff Aug 30, 2018 8:40 AM

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Discussions on content generation and trends in content marketing at the second edition of Content JAM on September 7

exchange4media Staff Aug 29, 2018 8:56 AM

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The growth from USD 5.3 billion in 2017 was amply supported by the broadcast rights fee-surge at a CAGR of 18.9 per cent with Star India as the new broadcasting partner for the IPL

exchange4media Staff Aug 9, 2018 8:52 AM

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The 247 brands that advertised on IPL 2018 were accounted for by 123 advertisers, the count of which has grown 50 percent since 2016

exchange4media Staff Aug 3, 2018 8:55 AM

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Gupta also spoke about the recent rise in various sporting leagues in the country and how they drive entrepreneurship and new business models across the sports eco-system

exchange4media Staff Jul 27, 2018 2:28 PM

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Mayank Shah on how the 'You Are My Parle-G' campaign during IPL followed by being aired on GECs has worked for the brand

Misbaah Mansuri Jun 27, 2018 8:58 AM

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Haptik’s analytical dashboard provided real-time data and updates to the Dream11 team regarding user engagement

exchange4media Staff Jun 14, 2018 11:54 AM

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The beverage company involved some of its most popular brands to make all the right noises this IPL season; Garners 400 million views cumulative reach in peak summer (April-May) in eight languages

exchange4media Staff Jun 13, 2018 11:59 AM

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The brand has witnessed a 25% growth in orders during IPL and over a 10X increase in consumers searching for gulab jamuns on the platform post the gulab jamun ad's success

Misbaah Mansuri Jun 12, 2018 8:56 AM

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Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

Venkata Susmita Biswas Jun 11, 2018 9:00 AM

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Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.

exchange4media Staff Jun 6, 2018 8:58 AM