ipl

Mayank Shah on how the 'You Are My Parle-G' campaign during IPL followed by being aired on GECs has worked for the brand

Misbaah Mansuri 27-June-2018

Haptik’s analytical dashboard provided real-time data and updates to the Dream11 team regarding user engagement

exchange4media Staff 14-June-2018

The beverage company involved some of its most popular brands to make all the right noises this IPL season; Garners 400 million views cumulative reach in peak summer (April-May) in eight languages

exchange4media Staff 13-June-2018

The brand has witnessed a 25% growth in orders during IPL and over a 10X increase in consumers searching for gulab jamuns on the platform post the gulab jamun ad's success

Misbaah Mansuri 12-June-2018

Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

Venkata Susmita Biswas 11-June-2018

Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.

exchange4media Staff 06-June-2018

Meanwhile Vodafone created maximum social media buzz followed by Vivo and Reliance Jio

exchange4media Staff 31-May-2018

Chennai Super Kings was the most discussed team this IPL, followed by Mumbai Indians and SunRisers Hyderabad

exchange4media Staff 31-May-2018

According to estimates, the figure includes Rs 300-350 crore revenue earned from Hotstar

Madhuwanti Saha and Sonam Saini 30-May-2018

Bespoke elite jury for Star Re.Imagine Awards comprising Sir John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil deliberate on May 26, 2018

exchange4media Staff 29-May-2018

Sir John Hegarty, founding partner of Bartle Bogle Hegarty (BBH), is in India to judge the Star Re.Imagine Awards that will honour the best creatives broadcast on Star Sports and Hotstar during IPL 2018.

Venkata Susmita Biswas 29-May-2018

Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark

exchange4media Staff 28-May-2018

CMO Siddharth Banerjee speaks about the Unofficial Sponsor of fans Campaign by Vodafone

Venkata Susmita Biswas 28-May-2018

Launched during the IPL finale evening on Sunday, the new look has the brand promise-- Rishta wahi baat nayi

exchange4media Staff 28-May-2018

The exhilarating match between the Chennai Super Kings and the SunRisers Hyderabad saw the MS Dhoni led Chennai Super Kings emerging victorious

exchange4media Staff 28-May-2018

The network has been quite tactical in using the winning combination of cricket and bollywood along with the widespread reach of Hindi GEC to garner maximum viewership for the finale

Sonam Saini and Madhuwanti Saha 26-May-2018

The debate will see #SelectDugout experts – led by team Dean Jones, Kumar Sangakkara, Darren Sammy against team Scotty Styris, Brett Lee and Anil Kumble

exchange4media Staff 24-May-2018

From the first match until the 57th match, 146 brands across 63 categories have advertised on Star Sports

exchange4media Staff 24-May-2018

The statement by Airtel was submitted before a SC bench that took note of it and disposed of the plea filed by telecom operator Reliance Jio against a High Court order in this regard

exchange4media Staff 22-May-2018

A look at the marketing campaigns that garnered significant traffic on social media platforms from April 1 to May 18

exchange4media Staff 22-May-2018

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