ipl

Thakur, Director, Business Development, along with Sambit Bal, Editor-in-Chief, ESPN Cricinfo, talks about focus on original content and marketing strategies

Anjali Thakur 23-January-2019

The biggest concern facing marketers when it comes to OOH is the lack of a standard metric in an era where everything is data led and measured

Ruhail Amin 23-January-2019

Cricket enthusiasts will now have the option of posting comments, interacting with experts who will also comment on Hotstar, take part in polls, and invite friends to join the fun

Venkata Susmita Biswas 21-January-2019

The date for the final has not been decided yet as the tournament will clash with India's general elections, which are expected to take place in April-May

exchange4media Staff 09-January-2019

Jaydev Unadkat and Varun Chakravarthy attracted highest bid of Rs 8.4 crore

exchange4media Staff 19-December-2018

Channel to broadcast player auction in 4 languages; Gautam Gambhir to debut as expert

exchange4media Staff 18-December-2018

Given the clout that sporting platforms command as far as brand building is concerned, a panel discussion on “Building Brands via Sports” was held at the recent India Brand Conclave

exchange4media Staff 04-December-2018

Javier Sotomayor says they plans to take their total count of screens in the country to 600 by 2022

Dolly Mahayan 22-November-2018

CEO, Cipla Health Ltd, on how engaging the consumer must be at the heart of everything related to content

exchange4media Staff 20-September-2018

As part of a campaign, Priyanka will help spread the word regarding the need for an attitudinal change towards inhalation therapy as the most effective for asthma management

exchange4media Staff 05-September-2018

The entries were judged by Sanjiv Mehta, HUL; CVL Srinivas, WPP India; Harsh Goenka, RPG Enterprises; Agnello Dias, Taproot Dentsu; Naveen Chopra, TPG Capital and Raj Nayak, Viacom 18

exchange4media Staff 30-August-2018

Discussions on content generation and trends in content marketing at the second edition of Content JAM on September 7

exchange4media Staff 29-August-2018

The growth from USD 5.3 billion in 2017 was amply supported by the broadcast rights fee-surge at a CAGR of 18.9 per cent with Star India as the new broadcasting partner for the IPL

exchange4media Staff 09-August-2018

The 247 brands that advertised on IPL 2018 were accounted for by 123 advertisers, the count of which has grown 50 percent since 2016

exchange4media Staff 03-August-2018

Gupta also spoke about the recent rise in various sporting leagues in the country and how they drive entrepreneurship and new business models across the sports eco-system

exchange4media Staff 27-July-2018

Mayank Shah on how the 'You Are My Parle-G' campaign during IPL followed by being aired on GECs has worked for the brand

Misbaah Mansuri 27-June-2018

Haptik’s analytical dashboard provided real-time data and updates to the Dream11 team regarding user engagement

exchange4media Staff 14-June-2018

The beverage company involved some of its most popular brands to make all the right noises this IPL season; Garners 400 million views cumulative reach in peak summer (April-May) in eight languages

exchange4media Staff 13-June-2018

The brand has witnessed a 25% growth in orders during IPL and over a 10X increase in consumers searching for gulab jamuns on the platform post the gulab jamun ad's success

Misbaah Mansuri 12-June-2018

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