ipl
ipl collage

Agency pros share what it takes to hit a creative sixer during the sporting extravaganza

Noel Dsouza Feb 22, 2019 8:22 AM

Posterscope

Big-ticket events such as General Elections, the Cricket World Cup, and of course, the Indian Premier League expected to boost advertising this year

exchange4media Staff Feb 15, 2019 10:59 AM

GauravBanerjee

Banerjee, President, Hindi Entertainment, Star India, was speaking at the unveiling of the Pitch Madison Advertising Report 2019 in Mumbai

exchange4media Staff Feb 14, 2019 12:27 PM

collage

As part of the partnership, Dream11 users will get a 30% cashback offer from PhonePe

exchange4media Staff Feb 13, 2019 11:40 AM

nipun marya

Marya, Director - Brand Strategy, talks about building the brand through IPL and giving cricket-crazy consumers unique differential experiences

Tasmayee Laha Roy Feb 13, 2019 9:20 AM

IPLElection

With the two important events competing to get audience attention, we asked experts about the impact of elections on IPL

Ruhail Amin Feb 7, 2019 8:43 AM

Hotstar

For Rs 50 crore, Star India will give the advertiser the option of choosing between mid-roll and/or pre-roll ads, social media branded cards, or the gaming feature of Watch n’Play

Venkata Susmita Biswas Feb 6, 2019 8:21 AM

celeb

Issuing an apology before deleting the erroneous social media post can restrict the damage to the image of the brand and the influencer, say experts

Dolly Mahayan Feb 5, 2019 8:02 AM

quint

Certification adds credibility to vertical that utilises multiple sources to verify and legitimise information 

exchange4media Staff Feb 1, 2019 4:37 PM

award

ZEEL, Diageo, Cipla Health Ltd and Policybazaar.com emerge as the other big winners of the night

exchange4media Staff Jan 31, 2019 9:48 PM

taproot

The account was previously held by Ogilvy for the last 11 years

exchange4media Staff Jan 31, 2019 6:14 PM

bachchan

Has been in talks with Rajasthan Royals, Chennai Super Kings: Reports

exchange4media Staff Jan 23, 2019 12:19 PM

ESPN

Thakur, Director, Business Development, along with Sambit Bal, Editor-in-Chief, ESPN Cricinfo, talks about focus on original content and marketing strategies

Anjali Thakur Jan 23, 2019 8:38 AM

OOH

The biggest concern facing marketers when it comes to OOH is the lack of a standard metric in an era where everything is data led and measured

Ruhail Amin Jan 23, 2019 8:32 AM

Hotstar

Cricket enthusiasts will now have the option of posting comments, interacting with experts who will also comment on Hotstar, take part in polls, and invite friends to join the fun

Venkata Susmita Biswas Jan 21, 2019 8:39 AM

IPL

The date for the final has not been decided yet as the tournament will clash with India's general elections, which are expected to take place in April-May

exchange4media Staff Jan 9, 2019 8:42 AM

IPLAuction

Jaydev Unadkat and Varun Chakravarthy attracted highest bid of Rs 8.4 crore

exchange4media Staff Dec 19, 2018 8:56 AM

ipl auction

Channel to broadcast player auction in 4 languages; Gautam Gambhir to debut as expert

exchange4media Staff Dec 18, 2018 11:04 AM

IBCPanel

Given the clout that sporting platforms command as far as brand building is concerned, a panel discussion on “Building Brands via Sports” was held at the recent India Brand Conclave

exchange4media Staff Dec 4, 2018 8:39 AM