Gupta, Chief Managing Director, APL Apollo says the massive outreach of IPL is one of the major factors they chose the league for brand activation

Dolly Mahayan Apr 11, 2019 8:39 AM

The campaign has been conceptualised by Lowe Lintas, and viewers can enjoy voice overs from commentator Harsha Bhogle and Aakash Chopra in the commercials

exchange4media Staff Apr 10, 2019 6:50 PM

Peter England has also entered into a partnership with Hotstar as an Associate Sponsor for IPL broadcasting

exchange4media Staff Apr 9, 2019 3:50 PM

Jaskaran Kapany, Vice President, Paytm tells us more about the reasons behind associating with cricket and how they are planning to leverage the current IPL season

Dolly Mahayan Apr 9, 2019 8:45 AM

The campaign ‘Pillsbury Cookie Cake Jo Khaaye, Fan Ban Jaaye!’ is an 11 film campaign conceptualised and created by Leo Burnett India

exchange4media Staff Apr 8, 2019 1:31 PM

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan Apr 8, 2019 9:02 AM

We bring you a roundup of the news making headlines this past week

exchange4media Staff Apr 6, 2019 9:39 AM

Blue Star Ltd is looking at Rs 85 crore ad spend this financial year to win customers

Ruhail Amin Apr 5, 2019 8:51 AM

Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza Apr 5, 2019 8:31 AM

The Hindi Speaking Market grew 32% and South 19% versus last year

exchange4media Staff Apr 4, 2019 7:14 PM

Fans have taken to Twitter to celebrate Chennai's impressive start to the season, making it the most talked about team in the first week of the IPL

exchange4media Staff Apr 4, 2019 6:36 PM

Participants who play cricket on AbhiBus App & website will win free tickets to a destination of their choice

exchange4media Staff Apr 4, 2019 2:57 PM

As co-presenting sponsor for the TV broadcast of VIVO IPL 2019, PhonePe is well placed to create awareness about benefits of the app and UPI, said Nigam, CEO and Founder, PhonePe

Moumita Bhattacharjee Apr 4, 2019 8:43 AM

It will give a chance to the viewers to win tickets to watch Mumbai Indians match live from the stadium in Mumbai

exchange4media Staff Apr 3, 2019 3:48 PM

As per BARC India’s ‘What India Watched In 2018’ report, the soccer world cup garnered 111 million unique viewers and 231 million impressions

exchange4media Staff Apr 3, 2019 8:42 AM

The ad campaign has been conceptualised and executed by DDB Mudra Group

exchange4media Staff Apr 2, 2019 2:12 PM

The campaign 'Kisi Ki Life Ka Paytm Bano' elevates the brand to a higher plane as an enabler by showcasing individuals who use the Paytm app to help others in times of need     

exchange4media Staff Apr 2, 2019 1:01 PM

In an interview with exchange4media, Agnello Dias, Taproot Dentsu’s Co-Founder & CCO, talks about IPL campaign ‘Game Banayega Name’ along with Pallavi Chakravarti, ECD, Taproot Dentsu

Shweta Raaj Singh Apr 2, 2019 8:52 AM

Ogilvy Mumbai, in collaboration with Ogilvy Melbourne, rolled out hoardings 'Welcome back Steve and Dave’ in Jaipur, Hyderabad & Kolkata

exchange4media Staff Apr 1, 2019 6:47 PM

The Daily Fantasy experience is available on the Yahoo Cricket app for download on Google Play and is also available on web browsers on both desktop and mobile.

exchange4media Staff Apr 1, 2019 1:27 PM