ipl

The film is conceptualized by Taproot Dentsu highlights how VIVO IPL is a platform for young talent to showcase their game and an opportunity to make a name

exchange4media Staff 06-March-2019

The company, which signed a three-year deal with BCCI in 2018, is continuing its relationship and has announced Tata Harrier as the Official Partner for VIVO IPL 2019

exchange4media Staff 05-March-2019

As the Official Partner, Tata Motors will showcase the Harrier in the stadium, across all matches, with exciting on-ground engagement plans and merchandise

exchange4media Staff 04-March-2019

The IPL, which is in its 12th year this year, is expected to deliver greater numbers in 2019 on the back of stronger infrastructure, affordable data costs, and an engaging experience on Hotstar.

Venkata Susmita Biswas 04-March-2019

According to ESP Properties, GroupM’s sports and entertainment marketing agency, ad spends in sports and entertainment marketing are expected to grow and evolve in 2019

exchange4media Staff 26-February-2019

Viewership data has shown that women command a substantial share of IPL viewership & as per BARC data, IPL reaches to 77% more females during prime time than any other Hindi GEC

Ruhail Amin 26-February-2019

We bring you a round-up of the news making headlines this past week

exchange4media Staff 23-February-2019

Agency pros share what it takes to hit a creative sixer during the sporting extravaganza

Noel Dsouza 22-February-2019

Big-ticket events such as General Elections, the Cricket World Cup, and of course, the Indian Premier League expected to boost advertising this year

exchange4media Staff 15-February-2019

Banerjee, President, Hindi Entertainment, Star India, was speaking at the unveiling of the Pitch Madison Advertising Report 2019 in Mumbai

exchange4media Staff 14-February-2019

As part of the partnership, Dream11 users will get a 30% cashback offer from PhonePe

exchange4media Staff 13-February-2019

Marya, Director - Brand Strategy, talks about building the brand through IPL and giving cricket-crazy consumers unique differential experiences

Tasmayee Laha Roy 13-February-2019

With the two important events competing to get audience attention, we asked experts about the impact of elections on IPL

Ruhail Amin 07-February-2019

For Rs 50 crore, Star India will give the advertiser the option of choosing between mid-roll and/or pre-roll ads, social media branded cards, or the gaming feature of Watch n’Play

Venkata Susmita Biswas 06-February-2019

Issuing an apology before deleting the erroneous social media post can restrict the damage to the image of the brand and the influencer, say experts

Dolly Mahayan 05-February-2019

Certification adds credibility to vertical that utilises multiple sources to verify and legitimise information 

exchange4media Staff 01-February-2019

ZEEL, Diageo, Cipla Health Ltd and Policybazaar.com emerge as the other big winners of the night

exchange4media Staff 31-January-2019

The account was previously held by Ogilvy for the last 11 years

exchange4media Staff 31-January-2019

Has been in talks with Rajasthan Royals, Chennai Super Kings: Reports

exchange4media Staff 23-January-2019

Thakur, Director, Business Development, along with Sambit Bal, Editor-in-Chief, ESPN Cricinfo, talks about focus on original content and marketing strategies

Anjali Thakur 23-January-2019

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