The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts

Moumita Bhattacharjee Mar 26, 2019 8:01 AM

Burger King signs an exclusive ‘Category Deal’ for the upcoming Cricket season with Mumbai Indians, launches Mumbai Indians Masala Whopper

exchange4media Staff Mar 25, 2019 7:05 PM

The campaign went live on TV, OOH, and Digital on March 23

exchange4media Staff Mar 25, 2019 6:26 PM

Cover It Up now has over 240 phone models and over a thousand designs ranging across products such as t-shirts, laptop sleeve, notebook, crop tops, mugs and posters

exchange4media Staff Mar 25, 2019 2:21 PM

Swiggy POP will be integrated on the Hotstar app so that viewers can order food while watching matches

exchange4media Staff Mar 25, 2019 1:58 PM

Aaj Tak will occupy the place on the front of the Kings XI Punjab Jersey this year

exchange4media Staff Mar 25, 2019 1:30 PM

As part of the collaboration, Mumbai Indians will sport Burger King logo on their outfit

exchange4media Staff Mar 25, 2019 11:45 AM

The fantasy sports website also offers fantasy cricket, fantasy kabaddi, fantasy football, and fantasy volleyball

exchange4media Staff Mar 23, 2019 4:00 PM

We bring you a roundup of the news making headlines this past week

exchange4media Staff Mar 23, 2019 9:47 AM

TVC featuring Fatima Sana Sheikh and Siddhant Chaturvedi will be played throughout IPL season on ground and digital platforms

exchange4media Staff Mar 22, 2019 6:25 PM

As part of the campaign, Vodafone customers have an opportunity to win an iPhone X every match 

exchange4media Staff Mar 22, 2019 5:09 PM

Fans will get behind-the-scenes updates and chance to show support through Augmented Reality Lenses, Our Stories and more

exchange4media Staff Mar 22, 2019 4:40 PM

Raina will be the face of the company across all its brand communication campaigns starting March 2019 ahead of IPL 12 and ICC Cricket World Cup 2019

exchange4media Staff Mar 22, 2019 3:16 PM

YuppTV will broadcast to all its existing & new users in Australia, Continental Europe, Singapore, Malaysia, Sri Lanka & RoW including South & Central America & Central & Southeast Asia

exchange4media Staff Mar 22, 2019 2:46 PM

Digital assets of RED FM - website, app and social media handles - will carry behind the scenes content of SunRisers Hyderabad

exchange4media Staff Mar 22, 2019 2:38 PM

Mudaliar, CMO, Dream11 says sporting leagues have realised the importance of how fantasy sports in particular increase fan engagement & drive higher stickiness

Dolly Mahayan Mar 22, 2019 9:26 AM

Khan’s presence in the TV ads and his mass appeal as a national icon will help PhonePe create awareness about the benefits of digital payments for users across India

exchange4media Staff Mar 21, 2019 10:20 AM

Rajasthan Royals have re-launched themselves in its new colour Pink with first Royal, Shane Warne as its brand ambassador

exchange4media Staff Mar 20, 2019 6:49 PM

TCL will sponsor Delhi Capitals during the Indian Premier League 2019 season and will collaborate for engaging, consumer-centric brand initiatives

exchange4media Staff Mar 20, 2019 1:17 PM

The tour will have a new feature of an AI-powered training installation developed by Google

exchange4media Staff Mar 20, 2019 12:15 PM