MILO has launched a campaign, MILOvoduWHISTLEpodu. As a part of the campaign, MILO has also launched limited edition pack with CSK players’ imagery

exchange4media Staff Apr 24, 2019 1:31 PM

Of the four films under the campaign, two are being launched during IPL 2019 on various digital and television platforms, and the remaining two will be go on air ahead of the ICC World Cup 2019

exchange4media Staff Apr 23, 2019 3:07 PM

The platform SportsPlex.pro uses AI to pick up moments from live sporting events to create power packed digital campaigns for brands to engage with audiences in real tim

exchange4media Staff Apr 23, 2019 1:53 PM

Anirudh Pandharkar, CMO, VIP Industries speaks about the brand's re-launch and the ‘Hello Holidays’ campaign which seeks to align the brand’s core values with the modern Indian family

Dolly Mahayan Apr 23, 2019 8:53 AM

With films such as Kesari, Kalank, Romeo Akbar Walter released during the IPL season, Bollywood is taking on IPL and earning big moolah despite IPL's huge viewership

Ruhail Amin Apr 23, 2019 8:43 AM

We bring you a round up of the news making headlines this past week

exchange4media Staff Apr 20, 2019 9:55 AM

MS Dhoni and CSK team mates end up finding a new groove in Gulf Oil’s innovative musical campaign ‘Dum Andar’

exchange4media Staff Apr 20, 2019 9:35 AM

Whenever users decide to have their food delivered to them, they can now also predict the winner of that day’s IPL match and win rewards if their prediction is right

exchange4media Staff Apr 20, 2019 9:05 AM

Experts to provide match analysis of VIVO IPL games from the car

exchange4media Staff Apr 18, 2019 3:58 PM

Kingfisher has revamped its signature Oo La La La Le O by making the cricketers tune themselves to the rapped signature jingle of Kingfisher together

exchange4media Staff Apr 17, 2019 4:49 PM

Being official healthcare partner for IPL team Delhi Capitals, players Shikhar Dhawan, Prithvi Shaw, Kagsio Radabad and Trent Boult were present at the event

exchange4media Staff Apr 17, 2019 1:34 PM

The video streaming platform also set a global live streaming record with a concurrency of 12.7 million viewers during Royal Challengers Bangalore v/s Mumbai Indians match on March 28

exchange4media Staff Apr 16, 2019 2:35 PM

In a chat with exchange4media, Sameer, CEO, RP-SG FMCG, Too Yumm! talks about the brand’s integrated strategy for IPL and how it has disrupted the snacks category

Dolly Mahayan Apr 16, 2019 8:30 AM

Launches #CricketKaTicket campaign with digital film, along with an augmented reality game on Facebook

exchange4media Staff Apr 15, 2019 4:44 PM

Kapil Grover, CMO, Dominos Pizza India talks about the 'World Pizza League' campaign, their association with IPL and their innovation-centric approach

Anjali Thakur Apr 15, 2019 8:15 AM

The witty cricketer talks about his social media popularity, his take on the political scene in the country and more

Anam Khan Apr 13, 2019 9:21 AM

The viewership figure is 14 per cent higher than last year, for the same period

exchange4media Staff Apr 11, 2019 3:27 PM

Doordarshan Director General Supriya Sahu announces on Twitter that the channel is no longer a loss-making organisation

exchange4media Staff Apr 11, 2019 11:50 AM

Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration

Shweta Raaj Singh Apr 11, 2019 9:22 AM

Gupta, Chief Managing Director, APL Apollo says the massive outreach of IPL is one of the major factors they chose the league for brand activation

Dolly Mahayan Apr 11, 2019 8:39 AM