According to media reports, Google’s parent company has procured documents related to the bid from BCCI

exchange4media Staff May 12, 2022 11:55 AM

Industry experts say increased ad spends will help gaming companies achieve substantial growth this season of IPL

Shantanu David May 11, 2022 11:48 AM

Star Sports 1 English emerged as the leader across all English channels

exchange4media Staff May 10, 2022 11:01 AM

The partnership, which is in its second year, has helped us to reach a much wider customer base, says Juneja, DHL’s VP-Sales & Marketing

Mansi Sharma May 10, 2022 8:22 AM

Multiple consumer durables brands have taken to advertising on TATA IPL 2022 on television to command an increase in their market share within a short period of time

exchange4media Staff May 5, 2022 6:19 PM

In line with this insight, ESPNcricinfo and Simplilearn have collaborated on an interesting content initiative this IPL

exchange4media Staff May 5, 2022 5:43 PM

Yes, say experts, who reason that there are enough big brands between traditional and new-age categories that will spend on IPL irrespective of the pricing

Javed Farooqui May 3, 2022 8:42 AM

As part of their unparalleled IPL coverage, ESPNcricinfo has created a wide and expansive repository of organic and brand-led content that appeals to the 'fan of 2022'

exchange4media Staff May 2, 2022 7:41 PM

Measurable outcomes, brand recognition, mass awareness, and user trust at a mass level are other big attractions for brands to get associated with TATA IPL on TV

exchange4media Staff May 2, 2022 6:40 PM

In his recent match against Rajasthan Royals, Rohit Sharma walked on the field with his specially designed shoes with the message 'end plastic waste' written on it

exchange4media Staff May 1, 2022 6:05 PM

OTT is a significant asset because of its high engagement, the Senior Director - Specialist Businesses, Insights Division, tells e4m

exchange4media Staff Apr 29, 2022 1:48 PM

According to some media experts the viewership decline is not alarming and the auction will still see a bidding war

Javed Farooqui Apr 29, 2022 9:02 AM

Glance users can watch videos, including candid behind-the-scenes shows with the Delhi Capitals, clips of funny moments with their players, scenes from the locker room and more

exchange4media Staff Apr 28, 2022 4:36 PM

The TVC shows a heartwarming interaction between two cricketing fans - a grandmother and grandson

exchange4media Staff Apr 26, 2022 1:25 PM

Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property

exchange4media Staff Apr 25, 2022 4:59 PM

Industry insiders remain unimpressed with most of the TV ads running during IPL 2022

Mansi Sharma Apr 25, 2022 8:42 AM

As per TAM Sports-IPL data, Tata Neu, Meesho, Spotify, Winzo Games and Fog feature among the top new brands during the first 31 matches of IPL 15

Sonam Saini Apr 25, 2022 8:21 AM

The campaign, titled ‘Apna Cricket Adda’, showcases how small shops and businesses act as a unifying force during the cricket season

exchange4media Staff Apr 23, 2022 8:32 AM

Cricket fans on the Moj platform will be able to watch Cricbuzz’s cricket content, especially around IPL

exchange4media Staff Apr 22, 2022 11:41 AM

The 21-year-old cricketer is member of the Rajasthan Royals squad at the 2022 Indian Premier League

exchange4media Staff Apr 21, 2022 3:19 PM