ipl
TVF

The digital content creators are now experimenting with genres and formats. From black & white originals to full length feature film, 2019 will be a year of experiments for TVF

Tasmayee Laha Roy Apr 1, 2019 8:51 AM

e4m recap

We bring you a roundup of the news making headlines this past week

exchange4media Staff Mar 30, 2019 9:32 AM

KFC

The filter will be available exclusively to fans for 24 hours, for its new product ‘Playing 11’

exchange4media Staff Mar 29, 2019 6:51 PM

Dream11

The 7 new cricketers signed up are Jasprit Bumrah, Rishabh Pant, Dinesh Karthik, AB de Villiers, Rashid Khan, Ajinkya Rahane and R Ashwin

exchange4media Staff Mar 29, 2019 4:58 PM

KKR What Works

What Works will ideate and execute video content strategy across platforms in line with KKR’s other marketing plans

exchange4media Staff Mar 29, 2019 2:03 PM

Ganesh Iyer

Iyer talks about the brand’s IPL debut as principal sponsors for Sunrisers Hyderabad and the 360-degree activities planned around the tournament  

Anjali Thakur Mar 29, 2019 9:00 AM

ashish shah

Shah, founder and CEO at Vertoz spoke of overall ad budgets & how programmatic advertising is expected to have a share of around Rs 150 crore to Rs 200 crore this IPL season

Tasmayee Laha Roy Mar 29, 2019 8:33 AM

USHA Mumbai Indians

The Usha logo will be seen on the side caps and helmets of MI players. An Usha Experiential Zone at the outer concourse of stadia has been set up to connect with consumers

exchange4media Staff Mar 28, 2019 6:41 PM

Asian Paints

Asian Paints to engage in on-ground and on-air activities planned for the network and consumers at large

exchange4media Staff Mar 28, 2019 5:40 PM

Gozoop KKR

Gozoop has retained the team's digital mandate for the fourth consecutive year and will take charge of the digital and content creation duties for the brand throughout this IPL season

exchange4media Staff Mar 28, 2019 1:45 PM

APL Apollo Delhi Capitals

APL Apollo has also appointed The Crayons Network to kick off a 360-degree brand campaign to leverage the association with Delhi Capitals and the IPL

exchange4media Staff Mar 28, 2019 1:20 PM

vivo ipl

A record 219 million viewers tuned in on the opening weekend, which was 31% higher than last year.

exchange4media Staff Mar 28, 2019 11:30 AM

Karan Kumar

Kumar, Fabindia’s Chief Brand & Marketing Officer, talks about the brand forming an association with Star Sports as the official styling partner

Dolly Mahayan Mar 28, 2019 8:25 AM

tasty treat

As the official partner for the Indian Premier League, Tasty Treat unveils a marketing campaign that unfolds unlimited entertainment for its consumers

exchange4media Staff Mar 27, 2019 5:01 PM

IPL Twitter

The season’s opening weekend witnessed close to 1.4 million Tweets as fans join in the global cricket conversation

exchange4media Staff Mar 26, 2019 7:24 PM

Jetking

The computer networking training institute has come on board to support the Delhi Capitals for IPL 2019

exchange4media Staff Mar 26, 2019 2:42 PM

IPL PerfectFan

The contest is a dialogue driven integration that enables fans to share their selfies real-time on TagTalk with location based live social media integration while cheering for their favourite team

exchange4media Staff Mar 26, 2019 8:31 AM

Hotstar VIP

The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts

Moumita Bhattacharjee Mar 26, 2019 8:01 AM

Mumbai Indians

Burger King signs an exclusive ‘Category Deal’ for the upcoming Cricket season with Mumbai Indians, launches Mumbai Indians Masala Whopper

exchange4media Staff Mar 25, 2019 7:05 PM