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Vivo ad?blur=25

Nipun Marya, Director – Brand Strategy, explains why Vivo decided to take the counterintuitive path when it urged its users to take a break from smartphones

Misbaah Mansuri Dec 26, 2019 8:42 AM

Hansa?blur=25

V Sudarshan, VP, Hansa Research Group, writes about IPLomania, a syndicated study conducted for deciphering strategies using data that has been collated over the years on the 3Ps of each player

V Sudarshan Dec 18, 2019 4:59 PM

Digital news?blur=25

We take a look at events that kept digital majors busy and those who emerged as newsmakers of the year

Shikha Paliwal Dec 17, 2019 8:38 AM

Cipla e4m?blur=25

The latest TVC is a part of Cipla’s #BerokZindagi campaign aimed at tackling the social stigma surrounding asthma

exchange4media Staff Dec 16, 2019 12:32 PM

Sameer Saxena?blur=25

Sameer Saxena, The Viral Fever Originals, CCO & Head, shares insights on the new categories the company is planning to enter, the importance of branded content for TVF & new shows in the pipeline

Sonam Saini Dec 16, 2019 12:10 PM

Star Sports e4m?blur=25

Catch all the LIVE action of vivo IPL 2020 auctions on 19th December 2019 from 2:30 PM on Star Sports 1 Hindi/1 HD Hindi, Star Sports First, 1 Tamil, 1 Telugu, 1 Kannada, 1 Bangla

exchange4media Staff Dec 13, 2019 8:06 PM

Hotstar?blur=25

At 400+ mn downloads, Hotstar is one of the most downloaded apps, registering 2x installs and 3x growth in consumption compared to 2018, says the India Watch Report 2019

Shikha Paliwal Dec 11, 2019 8:29 AM

Hotstar?blur=25

Hotstar recorded 555 installs per minute in 2019; during VIVO IPL 2019 64 million viewers participated in Watch ‘N Play, twice than last year, says the report

exchange4media Staff Dec 10, 2019 2:00 PM

Star Sports VIVO IPL Auction 2020?blur=25

Election se Selection is an online contest for VIVO IPL fans that allows them to vote about the VIVO IPL Auction. The voting began on December 7, and it will go on till 11.59pm, December 18, 2019

exchange4media Staff Dec 10, 2019 12:54 PM

Wion?blur=25

BJP National General Secretary Ram Madhav to be Guest of Honour; event to be hosted & moderated by WION Executive Editor Palki Sharma

exchange4media Staff Dec 4, 2019 12:23 PM

Cipla?blur=25

The digital film features actor Radhika Apte, celebrity chef Vikas Khanna, badminton player Parupalli Kashyap and digital influencer Shristi Dixit

exchange4media Staff Nov 4, 2019 12:48 PM

Sanjay Gupta?blur=25

In a career spanning 20 years, Gupta, Country Manager, Star & Disney India, has spearheaded innovations in branded entertainment & expanded TV content to digital through Hotstar

exchange4media Staff Sep 24, 2019 8:30 PM

IPL?blur=25

Mumbai Indians continued to top the charts for the fourth time with an 8.5% increase in brand value at Rs 809 crore

exchange4media Staff Sep 20, 2019 10:24 AM

Nicotex?blur=25

In addition to a TV commercial, this campaign will leverage multiple digital mediums to amplify communication

exchange4media Staff Sep 16, 2019 3:33 PM

Ankit Paul UC Browser?blur=25

Paul, Country Lead - Monetisation Strategy and Programmatic at UCWeb, tells us about the platform’s shift from a browsing tool to a content platform, and more

Dolly Mahayan Sep 12, 2019 8:02 AM

Star?blur=25

Disney has said that The 21CF acquisition had a slightly negative impact on the third quarter segment operating income

exchange4media Staff Aug 8, 2019 11:51 AM

Cipla?blur=25

Prior to this, Puri was Chief Business Officer at Jubilant FoodWorks Ltd

exchange4media Staff Aug 5, 2019 3:59 PM

VS?blur=25

As the channel kicks off its 20th anniversary celebrations, we spoke to Vaishali Sharma, Head, Marketing and Communications, Sony MAX, on the brand’s marketing strategies and acquiring new content

exchange4media Staff Jul 31, 2019 8:29 AM

PVR?blur=25

The advertising revenues witnessed a growth of 28%, increasing to Rs 92 crore

exchange4media Staff Jul 25, 2019 5:28 PM