ipl
Auto?blur=25

Industry heads say the split between ad spends on traditional and digital for the auto sector has almost reached the 50-50 point

Naziya Alvi Rahman Oct 20, 2020 8:26 AM

instagram reels?blur=25

The campaign celebrates the creators of Instagram's latest short-form content feature Reels

exchange4media Staff Oct 19, 2020 3:50 PM

Bharatpe?blur=25

The brand is spending Rs 15-20 crore on the campaign that is expected to run across mediums throughout the IPL and festive season

Neeta Nair Oct 19, 2020 9:06 AM

IPL 2020?blur=25

The likes of Policybazaar, HDFC Bank, Max Life Insurance and AMFI have been seen capitalising on the big-ticket property  

Misbaah Mansuri Oct 19, 2020 8:22 AM

Avinash Pant?blur=25

The Director of Marketing for Facebook India talks about the idea behind the Instagram campaign that has been launched today and will appear across mediums during IPL, the Reels journey & much more

Tasmayee Laha Roy Oct 19, 2020 8:19 AM

sanjog gupta?blur=25

The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints

Naziya Alvi Rahman Oct 15, 2020 8:40 AM

TAM?blur=25

The report for the first 25 matches of IPL 13 reveals avg ad volumes grew by 8% this season with 30 new categories; Oppo India leads in top 10 advertisers

exchange4media Staff Oct 15, 2020 8:16 AM

KKR?blur=25

The anthem is a music video aimed at spreading the message about maintaining hygiene

exchange4media Staff Oct 12, 2020 12:41 PM

IPL 2020?blur=25

ESP Properties has helped brands like Paytm, Colgate, Myntra and Cadbury Dairy Milk close deals for IPL

exchange4media Staff Oct 12, 2020 10:59 AM

UdayShankar?blur=25

We dwell in detail on the few speculations doing rounds on Uday Shankar's future course

exchange4media Staff Oct 9, 2020 9:21 AM

Disney Hotstar?blur=25

Manoj Tiwary, Laxmi Ratan Shukla, Boria Majumdar, Gautam Bhattacharya, Sanjeeb Mukherjea, Saradindu Mukherjee and Debasis Dutta to brighten up all matches with their expert views

exchange4media Staff Oct 8, 2020 3:59 PM

cred?blur=25

Industry observers contend that it's the tongue-in-cheek advertising approach that has helped the IPL campaign tick

Misbaah Mansuri Oct 8, 2020 9:03 AM

Cipla?blur=25

The launch was accompanied by a film that encapsulates all the truths of motherhood

exchange4media Staff Oct 7, 2020 2:30 PM

Cipla?blur=25

The launch was accompanied by a poignant film that encapsulates all the truths of motherhood

exchange4media Staff Oct 7, 2020 2:27 PM

Mastercard?blur=25

To cut through the IPL clutter, the brand is using a combination of TV, Hotstar and TV-to-Mobile targeting app

Misbaah Mansuri Oct 7, 2020 8:33 AM

lenskart?blur=25

In its latest series of ads, Lenskart.com plays on the word ‘Ghati’ to represent its dual meanings

exchange4media Staff Oct 6, 2020 10:46 AM

titan?blur=25

Sudhakaran shared that Sonata managed to fetch a spontaneous recall of 3% and aided recall of 21% by its association with IPL 2019

Misbaah Mansuri Oct 6, 2020 9:03 AM

IPL?blur=25

Over 20 new categories came on board this year. Among the new categories, ‘Cellular Phone Service’ topped the list, followed by ‘Corporate-Sports’

exchange4media Staff Oct 5, 2020 3:05 PM