ipl
DigitalBrands?blur=25

Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene

Shikha Paliwal Jul 8, 2019 8:46 AM

Amit Tolani?blur=25

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh Jun 25, 2019 8:12 AM

MX Player?blur=25

The streaming platform is bringing to you a special set of funny, relatable and exciting shows – all from the house of TVF

exchange4media Staff Jun 14, 2019 4:46 PM

Bharat?blur=25

In-cinema advertising is among the fastest growing revenue streams for multiplexes with a gross profit of 90%, according to KPMG report

Shweta Raaj Singh Jun 5, 2019 9:23 AM

GautamThakar?blur=25

Thakar, CEO, Star Sports, speaks to exchange4media about their programming initiatives for Cricket World Cup, on-ground activation, advertisers and expectations in terms of viewership

exchange4media Staff Jun 3, 2019 8:30 AM

rajeshMenon?blur=25

Menon, Head-Royal Challengers Bangalore (RCB) & New Business at Diageo India, spoke on the topic ‘Royal Challengers Bangalore: Building a Connect with Fans & Brands’

exchange4media Staff May 31, 2019 8:22 AM

VIVO IPL 2019?blur=25

The network has witnessed an overall increase of 12% in reach from last year

exchange4media Staff May 23, 2019 4:55 PM

Nikhil Madhok Hotstar?blur=25

Nikhil Madhok, EVP & Head of Original Content, Hotstar, talks about the launch of Hotstar Specials, growth of original content, how IPL helped the surge in viewership, and self-regulation

Shweta Raaj Singh May 23, 2019 9:16 AM

Silly Point?blur=25

Brendon Mccullum, Brian Lara and Rajdeep Sardesai roped in for special programme line-up

exchange4media Staff May 21, 2019 12:02 PM

Reimagine?blur=25

While the Bisleri campaign was conceptualised by 82.5 Communications, the Netflix one was by The Script Room

exchange4media Staff May 20, 2019 6:33 PM

Star ReImagine Awards?blur=25

The jury evaluated and discussed over a hundred campaigns by various brands that were showcased during VIVO IPL 2019 broadcast on the Star Sports network and Hotstar

exchange4media Staff May 14, 2019 7:44 PM

Twitter?blur=25

Mumbai Indians won the title for the fourth time, but Chennai Super Kings owned Twitter by being the most Tweeted about team during #IPL2019

exchange4media Staff May 14, 2019 5:29 PM

Hotstar?blur=25

The match between Mumbai Indians and Chennai Super Kings saw 12.7 million concurrent users log on to the video streaming platform

exchange4media Staff May 14, 2019 10:27 AM

UC BROWSER?blur=25

According to data traffic on UC Browser, the most popular match of the IPL season was between Kolkata Knight Riders and Sunrisers Hyderabad held on March 24

exchange4media Staff May 13, 2019 7:18 PM

Varun Dhawan?blur=25

As IPL 2019 official partner, Tasty Treat will release the campaign during the playoffs; Dhawan taps to the lyrics of Mumbai ka rapper boy – Kaam Bhaari

exchange4media Staff May 11, 2019 8:43 AM

The Dugout Debate?blur=25

The debate titled 'Who will win world’s toughest T20 cricket tournament?' moderated by Rajdeep Sardesai will have experts – Dean Jones, Scott Styris, Brett Lee, Brendon McCullum & Anil Kumble

exchange4media Staff May 10, 2019 2:24 PM

IPL and Cricket world cup?blur=25

Due to the ongoing Indian Premier League, online travel brands saw 20% growth in sales this year whereas hotel bookings saw an approximate 15% rise in their bookings during match days

Shweta Raaj Singh May 9, 2019 9:01 AM

IPL Tasty Treat?blur=25

The League has 6 notable social media influencers participating; the winners of League will get couple passes to watch the IPL Finals

exchange4media Staff May 6, 2019 7:26 PM

Forram Sadraani?blur=25

Sadraani has led projects for brands like Tata, Early Salary, McDonalds & IPL at Boom Man Studios

exchange4media Staff May 2, 2019 12:21 PM