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The video streaming platform also set a global live streaming record with a concurrency of 12.7 million viewers during Royal Challengers Bangalore v/s Mumbai Indians match on March 28

exchange4media Staff 16-April-2019

In a chat with exchange4media, Sameer, CEO, RP-SG FMCG, Too Yumm! talks about the brand’s integrated strategy for IPL and how it has disrupted the snacks category

Dolly Mahayan 16-April-2019

Launches #CricketKaTicket campaign with digital film, along with an augmented reality game on Facebook

exchange4media Staff 15-April-2019

Kapil Grover, CMO, Dominos Pizza India talks about the 'World Pizza League' campaign, their association with IPL and their innovation-centric approach

Anjali Thakur 15-April-2019

The witty cricketer talks about his social media popularity, his take on the political scene in the country and more

Anam Khan 13-April-2019

The viewership figure is 14 per cent higher than last year, for the same period

exchange4media Staff 11-April-2019

Doordarshan Director General Supriya Sahu announces on Twitter that the channel is no longer a loss-making organisation

exchange4media Staff 11-April-2019

Arya, Founder and CEO, Grapes Digital shares insight on how today’s digital space has seen growth and has changed with smartphones penetration

Shweta Raaj Singh 11-April-2019

Gupta, Chief Managing Director, APL Apollo says the massive outreach of IPL is one of the major factors they chose the league for brand activation

Dolly Mahayan 11-April-2019

The campaign has been conceptualised by Lowe Lintas, and viewers can enjoy voice overs from commentator Harsha Bhogle and Aakash Chopra in the commercials

exchange4media Staff 10-April-2019

Peter England has also entered into a partnership with Hotstar as an Associate Sponsor for IPL broadcasting

exchange4media Staff 09-April-2019

Jaskaran Kapany, Vice President, Paytm tells us more about the reasons behind associating with cricket and how they are planning to leverage the current IPL season

Dolly Mahayan 09-April-2019

The campaign ‘Pillsbury Cookie Cake Jo Khaaye, Fan Ban Jaaye!’ is an 11 film campaign conceptualised and created by Leo Burnett India

exchange4media Staff 08-April-2019

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan 08-April-2019

We bring you a roundup of the news making headlines this past week

exchange4media Staff 06-April-2019

Blue Star Ltd is looking at Rs 85 crore ad spend this financial year to win customers

Ruhail Amin 05-April-2019

Karnik unveiled the ESP Properties' Sporting Nation in the Making–VI report and shared insight on brand endorsements, ad spends & digital gaming being the trend going forward

Noel Dsouza 05-April-2019

The Hindi Speaking Market grew 32% and South 19% versus last year

exchange4media Staff 04-April-2019

Fans have taken to Twitter to celebrate Chennai's impressive start to the season, making it the most talked about team in the first week of the IPL

exchange4media Staff 04-April-2019

Participants who play cricket on AbhiBus App & website will win free tickets to a destination of their choice

exchange4media Staff 04-April-2019

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