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Guest Column: V Sudarshan, VP of Hansa Research Group analyzes the figures and the rationale behind VIVO's large spend

V Sudarshan 30-April-2019

William Lawson’s Scotch whisky by Bacardi India has partnered with Mumbai Indians for the ongoing Indian Premier League 2019

Moumita Bhattacharjee 30-April-2019

Royal Challengers Bangalore, Rajasthan Royals, and Kings XI Punjab have utilised services of Eco Rent A Car for their ground transportation across India

exchange4media Staff 26-April-2019

The figure is close to the total tournament reach of last year

exchange4media Staff 26-April-2019

Vaidyanath B, Underwriting Manager, Liability Lines, SBI General Insurance, decodes insurance policies for IPL and other tournaments in terms of factors, policies and compensation 

Moumita Bhattacharjee 25-April-2019

As the exclusive partner, they will be promoting the safety USP of KEI wires- 'KEI Wires-Har tension sahe, chalti rahe'

exchange4media Staff 24-April-2019

#RCBvsCSK becomes most-tweeted-about match in Week 4 of IPL 2019

exchange4media Staff 24-April-2019

MILO has launched a campaign, MILOvoduWHISTLEpodu. As a part of the campaign, MILO has also launched limited edition pack with CSK players’ imagery

exchange4media Staff 24-April-2019

Of the four films under the campaign, two are being launched during IPL 2019 on various digital and television platforms, and the remaining two will be go on air ahead of the ICC World Cup 2019

exchange4media Staff 23-April-2019

The platform SportsPlex.pro uses AI to pick up moments from live sporting events to create power packed digital campaigns for brands to engage with audiences in real tim

exchange4media Staff 23-April-2019

Anirudh Pandharkar, CMO, VIP Industries speaks about the brand's re-launch and the ‘Hello Holidays’ campaign which seeks to align the brand’s core values with the modern Indian family

Dolly Mahayan 23-April-2019

With films such as Kesari, Kalank, Romeo Akbar Walter released during the IPL season, Bollywood is taking on IPL and earning big moolah despite IPL's huge viewership

Ruhail Amin 23-April-2019

We bring you a round up of the news making headlines this past week

exchange4media Staff 20-April-2019

MS Dhoni and CSK team mates end up finding a new groove in Gulf Oil’s innovative musical campaign ‘Dum Andar’

exchange4media Staff 20-April-2019

Whenever users decide to have their food delivered to them, they can now also predict the winner of that day’s IPL match and win rewards if their prediction is right

exchange4media Staff 20-April-2019

Experts to provide match analysis of VIVO IPL games from the car

exchange4media Staff 18-April-2019

Kingfisher has revamped its signature Oo La La La Le O by making the cricketers tune themselves to the rapped signature jingle of Kingfisher together

exchange4media Staff 17-April-2019

Being official healthcare partner for IPL team Delhi Capitals, players Shikhar Dhawan, Prithvi Shaw, Kagsio Radabad and Trent Boult were present at the event

exchange4media Staff 17-April-2019

The video streaming platform also set a global live streaming record with a concurrency of 12.7 million viewers during Royal Challengers Bangalore v/s Mumbai Indians match on March 28

exchange4media Staff 16-April-2019

In a chat with exchange4media, Sameer, CEO, RP-SG FMCG, Too Yumm! talks about the brand’s integrated strategy for IPL and how it has disrupted the snacks category

Dolly Mahayan 16-April-2019

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