ipl
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Comparatively, the first 14 matches of IPL 2020 had a cumulative reach of 116 million viewers, and IPL 2019 had a cumulative reach of 101 million viewers for the first 17 matches

exchange4media Staff May 1, 2021 7:58 AM

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The biggest income jump will come from title sponsorship as Vivo will pay Rs 484 crore compared to the Rs 222 crore that Dream11 paid in IPL 2020

Javed Farooqui Apr 30, 2021 8:46 AM

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As part of the partnership, Radio City has amplified Mumbai Indian’s campaign thought of ‘Yeh hai har Indian ki family’ on-air and on digital

exchange4media Staff Apr 29, 2021 1:09 PM

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Experts weigh in on Swiggy's new series of hilariously self-aware ads featuring adland's beloved gourmand

Mansi Sharma Apr 29, 2021 9:25 AM

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Kapadia, Marriott International Senior Area Director of Marketing – SA, talks about the brand's 360-degree marketing plan with a heightened social media presence for IPL

Mansi Sharma Apr 29, 2021 9:08 AM

Eat.fit co founder Ankit Nagori?blur=25

Eat.fit Co-founder Ankit Nagori said that since cricket and ordering-in have a strong connection, the company secured 5% of total revenue for cricketing events to leverage this opportunity

Mansi Sharma Apr 27, 2021 8:38 AM

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Tiwari, Vice President, Marketing Communication, Havells India, shared that the brand will be driving in its robust strategy for digital mediums by exploring new-age platforms

Misbaah Mansuri Apr 27, 2021 8:33 AM

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The GroupM ESP Sporting Nation Report 2021 also noted that mobile gaming saw accelerated growth in consumer engagement

exchange4media Staff Apr 26, 2021 11:11 AM

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The data says that while the number of categories grew by 8% in 13 matches of IPL 14 versus the corresponding matches in IPL 13, the number of advertisers and brands saw a decline

exchange4media Staff Apr 26, 2021 8:58 AM

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Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM

MPL campaign?blur=25

Idiomatic humour, great execution and a big personified brain work in the favour of MPL's new spot, say experts

Mansi Sharma Apr 26, 2021 8:36 AM

Virat Kohli?blur=25

Kohli’s posts on MX TakaTak will offer his fans insight into the candid moments from his life

exchange4media Staff Apr 24, 2021 8:22 AM

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The brand will also introduce various fan engagement initiatives and increase its recall value

exchange4media Staff Apr 23, 2021 12:45 PM

Vivek Srivatsa?blur=25

Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness

Misbaah Mansuri Apr 23, 2021 8:47 AM

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Industry players outline their strategies to drive user growth during the tournament

Javed Farooqui Apr 23, 2021 8:30 AM

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Media experts discuss the network's decision to air the matches on the GEC during weekends; especially when there could be a dearth of fresh content in the coming days due to the lockdown

Sonam Saini Apr 22, 2021 8:16 AM

Herbalife?blur=25

This partnership reflects the commitment of both Herbalife Nutrition and Royal Challengers Bangalore to optimal nutrition as a cornerstone of excellent sporting performance

exchange4media Staff Apr 21, 2021 4:23 PM

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As per the pre-phase findings of the study, being done in partnership with YouGov, 50% respondents watched all the matches last year and 70% said that they will definitely watch the game this year

exchange4media Staff Apr 20, 2021 3:45 PM

Walkaroo?blur=25

The contest will give cricket fans in India a chance to win prizes in every game throughout this year’s IPL season

exchange4media Staff Apr 20, 2021 3:33 PM