ipl-scams
Lodha Panel verdict on CSK & RR to have limited effect on IPL brand pull, say experts

While there may be pitfalls for IPL in the next two years in the absence of CSK and RR, from a broader perspective, IPL’s brand power will not diminish, say marketers and media planners

Collin Furtado Jul 15, 2015 10:29 AM

Lodha Panel verdict on CSK & RR to have limited effect on IPL brand pull, say experts

While there may be pitfalls for IPL in the next two years in the absence of CSK and RR, from a broader perspective, IPL’s brand power will not diminish, say marketers and media planners

Collin Furtado Jul 15, 2015 8:50 AM