ipl-8
We have seen 20% plus growth from IPL 6 to IPL 8: N P Singh?blur=25

Ad revenues earned by MSM during IPL 6 were reportedly estimated at Rs.950 crore. A 20% growth on these ad revenues would take the estimated figure to over Rs.1,100 crore. N P Singh, CEO of MSM talks about IPL’s success in its eighth edition

Collin Furtado Jun 17, 2015 8:26 AM

IPL 8 sees 20% ratings growth over IPL 7?blur=25

TAM data indicates viewership for the entire season of IPL season 8 (60 matches) increased by 20 percent. The average viewership of IPL 8 increased to 3.8 TVRs from 3.1 TVRs in IPL 7. The final match between Mumbai Indians and Chennai Super Kings brought in ratings of 7.4 TVRs

exchange4media Staff Jun 5, 2015 10:09 AM

IPL 8 sees 20% ratings growth over IPL 7?blur=25

TAM data indicates viewership for the entire season of IPL season 8 (60 matches) increased by 20 percent. The average viewership of IPL 8 increased to 3.8 TVRs from 3.1 TVRs in IPL 7. The final match between Mumbai Indians and Chennai Super Kings brought in ratings of 7.4 TVRs

exchange4media Staff Jun 5, 2015 8:49 AM

Will IPL Fan Parks attract more brands? ?blur=25

BCCI has started fan parks in 16 cities where matches are screened on giant screens in public areas. These fan parks show matches for free and are expected to have a capacity of 10,000 people with refreshments and music. Vodafone, Pepsi and Yes Bank are supporting the initiative

exchange4media Staff May 18, 2015 8:24 AM

IPL 8 viewership grows by 22% in 45 matches?blur=25

The 45 matches played during this season were sampled by 182 million unique viewers, according to TAM data. While IPL 7 brought in 3.0 TVRs, IPL 8 brought in 3.6 TVRs during the 45 matches

exchange4media Staff May 15, 2015 8:06 AM

Coca-Cola beats big spenders Vodafone and Amazon in IPL 8 brand recall: Hansa report?blur=25

Coca-Cola leads in ROI and brand recall, while Vodafone and Amazon have one of the lowest ROI despite higher spends and ad spots, says Hansa Research report

exchange4media Staff Apr 29, 2015 8:18 AM

IPL 8: Brands up their spends on IPL 8 by 15-25%?blur=25

Team sponsorship spends also on a rise from an estimated Rs 250 crore to around Rs 300-350 crore this IPL

Collin Furtado Apr 28, 2015 8:14 AM

E-commerce & m-commerce ads take leading share of 29% in IPL 8 matches?blur=25

Matches during IPL 8 had 29% share of the ad volumes from e-commerce and m-commerce category. This includes brands such as Amazon and Paytm as top advertisers during the matches, says TAM data. This was followed by cellular phones/smart phones with a 10% share of advertising

exchange4media Staff Apr 27, 2015 8:38 AM

IPL 8 scores 4.1 TVRs in second week; viewership up by 30% from IPL 7?blur=25

In week 2 of IPL 8, time spent by viewers increased by 17% compared to week 2 of IPL 7.

exchange4media Staff Apr 24, 2015 8:05 AM

IPL 8 records 4.5 TVRs in opening week; viewership up by 42% compared to IPL 7?blur=25

The first match on April 8th between Mumbai Indians and Kolkata Knight Riders scored ratings of 5.4 TVRs. Time spent by viewers has increased by 22%

exchange4media Staff Apr 17, 2015 9:23 AM

IPL expected to rake in an estimated Rs.250 crore from on-ground sponsorship?blur=25

Almost all of on-ground sponsorship inventory has been filled with just a day prior to the tournament. While most brands from previous seasons have continued their sponsorship, many new brands have also hopped on board

Collin Furtado Apr 7, 2015 8:58 AM

IPL sells 100% inventory; adds 3 new sponsors?blur=25

Multi Screen Media has sold 100% of IPL's on-air inventory, barring the last four days of the tournament. MagicBricks.com, Raymond and Parle Products join the list of associate sponsors

Collin Furtado Apr 2, 2015 8:04 AM

Brands acquire 65-70% of IPL ad inventory?blur=25

With less than a month to go, MSM already has 9 brands on board as presenting and associate sponsors for IPL 8. Many brands have also chosen spot buys and have already invested in various IPL TV properties

Collin Furtado Mar 12, 2015 8:24 AM

IPL 8 will be telecast in 3 new regional feeds: Neeraj Vyas?blur=25

Sony Max's Neeraj Vyas talks about the launch of IPL 8 campaign 'India Ka Tyohaar' and why this edition of IPL will be good from advertisers' perspective

Collin Furtado Mar 11, 2015 8:49 AM

Will the IPL 8 ad rates see an increase of 10-15%??blur=25

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place after the World Cup,

Collin Furtado Jan 23, 2015 10:10 AM

Will the IPL 8 ad rates see an increase of 10-15%??blur=25

An estimated 10-15 per cent increase would take ad -rates to approximately to Rs 5-5.75 lakh for each 10 second spot, however since it is taking place after the World Cup, there

Collin Furtado Jan 23, 2015 8:27 AM