IPL 8 viewership grows by 22% in 45 matches?blur=25

The 45 matches played during this season were sampled by 182 million unique viewers, according to TAM data. While IPL 7 brought in 3.0 TVRs, IPL 8 brought in 3.6 TVRs during the 45 matches

exchange4media Staff May 15, 2015 8:06 AM

Online retail giant Amazon launches maiden TVC in India with IPL 7?blur=25

IPL associate sponsor Amazon India's debut TVC is playfully flavoured with the theme of cricket to lure customers during on-going season

Sonam Gulati Apr 30, 2014 8:16 AM

IPL sponsors may take a cue from Nike - Tiger Woods reunion?blur=25

When Nike can come back with Tiger Woods after the controversy, IPL sponsors may make a far less effort in renouncing (if they do) & accepting IPL all over again

Abhinav Trivedi May 28, 2013 1:45 AM