As IPL final ratings drop 28%, advertisers exhibit cautious optimism?blur=25

The future of IPL would depend entirely upon how the crisis is handled by BCCI and IPL management; however, there won’t be any serious setback, say experts

Abhinav Trivedi Jun 7, 2013 8:00 PM

IPL 6 playoffs viewership down 18%?blur=25

The IPL playoffs comprising 3 matches fetched an average TVR of 4.4 (All India) and 4.46 (HSM), as compared to 2012 when the TVR was 5.5 (All India and HSM)

Synjini Nandi Jun 1, 2013 6:27 PM

Max gears up for life after IPL 6 with big ticket movies?blur=25

The Hindi movie channel has strategically used the last 10 days of the Indian Premier League Season 6 to promote its comeback plan

Synjini Nandi May 24, 2013 8:17 PM

IPL all India viewership drops 14% in Season 6?blur=25

According to research experts, the drop is attributed to two important developments – introduction of DAS & introduction of LC1 coverage in TAM

Synjini Nandi May 22, 2013 7:44 PM

MSM hikes ad rates for last few nail-biting IPL matches?blur=25

Ad rates for IPL 6 have surged in spite of steady TRPs as marketers bet on the reach factor. Critics, however, argue that spends may not be justified

Abhinav Trivedi May 17, 2013 8:23 PM

Online viewership of IPL 6 gets bigger & better in Week 5: WAM?blur=25

As IPL 6 progressed through the 1 month mark, IPLT20 & its properties had a whopping 40 mn page views in a single day (Day 32), says IMRB’s WAM

exchange4media Staff May 9, 2013 7:07 PM

Is IPL hitting sixes over GEC revenues??blur=25

Is IPL affecting the top line of GECs? At least Q1 every fiscal marks a shift in viewership & advertising trends. e4m decodes...

Abhinav Trivedi Apr 22, 2013 7:34 PM

IPL fever hits Hindi GECs?blur=25

As per TAM data for Week 14 (CS 4+, HSM markets), Colors lost 35 GRPs, Zee TV lost 22, whereas Sony lost 11 GRPs. Star Plus lost only 7 points

Abhinav Trivedi Apr 12, 2013 7:28 PM

Nat Geo all set to enter ‘Inside IPL 6’?blur=25

The special series will reveal the facts behind the massive machinery of the Pepsi Indian Premier League

exchange4media Staff Apr 2, 2013 7:30 PM

MSM increases ad rates for spot buys for IPL 6?blur=25

After locking 80% inventories, Multi Screen Media has hiked the rates from Rs 4.25 lakh per 10 seconds to Rs 4.75 lakh per 10 seconds. IPL 6 kick-starts from April 3

Shobhana Nair Mar 26, 2013 7:55 PM

Star Plus comes on board as ‘On-ground Associate Sponsor’ for IPL 6?blur=25

With almost a week to go for IPL Season 6 to commence, industry sources tell us that a big deal has been cracked between Star India and BCCI

Shobhana Nair Mar 26, 2013 7:46 AM

IPL viewership will increase to 3.9 this season: MEC – Meritus?blur=25

MEC – Meritus forecasts average IPL 6 TV rating to be 3.9, a 2.6 % increase over rating of 3.8 in 2012

Abhinav Trivedi Mar 22, 2013 9:06 PM