Analytics features such as Audience Planning and Campaign Reporting are not yet available in the Beta version but should be available soon

Venkata Susmita Biswas 10-April-2018

Three days intense bidding for BCCI media rights for five years for domestic and international matches came to end on 5 April with Star India emerging as winner.

Naziya Alvi Rahman and Sonam Saini 06-April-2018

Star India agreed to share some of the matches with Prasar Bharati on one hour deferred live basis.

exchange4media Staff 06-April-2018

Released in five languages -- Hindi, Tamil, Telugu, Kannada, and Malayalam, the narrative of the latest campaign created by the Star Sports creative team, rekindles the greatest rivalry of IPL between Mumbai Indians and Chennai Super Kings, which amongst them have won 5 IPL trophies out of the total ten leagues organized so far.

exchange4media Staff 04-April-2018

HMD Global and KKR unveiled the new official team jersey for the 2018 season sporting the Nokia logo in the front.

exchange4media Staff 03-April-2018

The channel is asking for a minimum 20 per cent raise in the deals

Sonam Saini 03-April-2018

Nerolac Paints became the official partner of Sunrisers Hyderabad in 2017

exchange4media Staff 31-March-2018

Star India, in a Twitter post, claims that it has not increased channel tariffs. Airtel Digital TV says they are shocked at the “malicious, misleading and defamatory campaign based on blatant lies run by Star TV”

exchange4media Staff 26-March-2018

The Board of Control for Cricket in India (BCCI) today announced its association with Paytm as the Official Umpire Partner of the VIVO Indian Premier League for the next five years. Paytm is also the Title Sponsor of India Cricket.

exchange4media Staff 12-March-2018

Star India re-imagines how the country will experience the Vivo IPL 2018 by putting fans at the heart of the experience and leveraging the power of localization and technology

exchange4media Staff 27-February-2018

Colgate, Amul, MakeMyTrip, Parle Products and Vu TV come together with the likes of Vivo, Coca-Cola, Polycab, Kent, Elica and Dream 11; taking Star India's portfolio of advertisers for IPL 2018 to a total of 16

exchange4media Staff 22-February-2018

Though cricket might be a rage and huge money spinner, marketers are still skewed in favour of movie stars when it comes to brand building, says Indranil Das Blah, Founding Partner, Kwan Entertainment & Marketing Solutions

Ruhail Amin 06-February-2018

With the Indian Premier League 2018 around the corner, the new appointment is critical given the big sponsorship spends expected for the upcoming IPL season

Ruhail Amin 25-January-2018

Polycab becomes the first company to crack a deal for this major sporting event

exchange4media Staff 25-January-2018

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Ruhail Amin 18-January-2018

A quick recap of some of the most important stories that you may have missed in the week gone by

exchange4media Staff 13-January-2018

Other players who were retained for a hefty fee included David Warner, Steve Smith, Suresh Raina, Hardik Pandya, AB deVilliers, Sunil Narine and Bhuvneshwar Kumar

exchange4media Staff 05-January-2018

A recap of the most important stories that you may have missed this week

exchange4media Staff 30-September-2017