ipl-2018

Sun TV bagged second position this week with 890534 Impressions (000s) followed by Zee Anmol on third spot with 774763 Impressions (000s)

exchange4media Staff 04-May-2018

We bring you a round up of the top stories making headlines this week.

exchange4media Staff 28-April-2018

We take a look at Tata Nexon’s ad campaign. The brand is the official sponsor for the cricketing extravaganza

Misbaah Mansuri 27-April-2018

Star Sports 1 Hindi witnessed a hike in this week ratings and registered 949032 Impressions (000s) against 935856 Impressions (000s)

exchange4media Staff 26-April-2018

We take a look at travel company, MakeMyTrip’s ad with its brand ambassadors – actors Ranveer Singh and Alia Bhatt which has garnered the brand 4,239,789 views on YouTube

Misbaah Mansuri 26-April-2018

MSOs say they cannot charge consumers more, therefore the money either will come from the pockets of DPOs or they will recover it from other channels.

Sonam Saini 25-April-2018

Today, we take a look at the Nestlé’ Munch ad featuring internet sensation Priya Prakash Varrier

Misbaah Mansuri 25-April-2018

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube

Misbaah Mansuri 23-April-2018

Vivo IPL-11’s KKR vs CSK match on Star Sports 1 Hindi led the top five programmes in the sports genre with 16083 Impressions (000s) followed by RCB vs KKR match in Kolkata on the same channel bagging second spot with 1585 Impressions (000s) and MI vs CSK match recording 15596 Impressions (000s) in week 15.

exchange4media Staff 19-April-2018

Today, we take look at Coca Cola India’s ‘Share A Coke’ TVC, which is an extension of its global campaign

Misbaah Mansuri 19-April-2018

The following is the third part of a five-day IPL ad series in which we take a look at an impactful ad campaign and why we are ‘clean-bowled’ by it

Misbaah Mansuri 18-April-2018

To acknowledge some interesting ad work rolled out for IPL, the following is the second part of a five-day IPL ad series, which will take a look at an impactful ad campaign and why we are ‘clean-bowled’ by it

Misbaah Mansuri 17-April-2018

The Yahoo Cricket App, refreshed in October 2017, has launched new feature upgrades just in time for the T20 action, and now also offers scores in 7 different regional languages including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Malayalam.

exchange4media Staff 16-April-2018

With its emojis, Mumbai Indians aims to become the conversation itself, than being just a part of it. In every game. Their campaign theme for the season is Game On. Emotions On.

exchange4media Staff 16-April-2018

As a part of the mandate, the agency will be responsible for the digital & content creation duties for the brand. Gozoop will be working with KKR to ensure that the brand engages their audience with unique social media activations, campaigns and real-time fan engagement during matches.

exchange4media Staff 16-April-2018

This is part of a five-day IPL ad series starting today, which will take a look at an impactful ad campaign and why we are ‘clean-bowled’ by it

Misbaah Mansuri 16-April-2018

Manish Kapoor on the brand's nationwide campaign, associating with Mumbai Indians and how they plan to leverage IPL 2018 to stir excitement for the fans category and their consumers

Misbaah Mansuri 16-April-2018

Recap brings you a round up of the important stories that made headlines this week.

exchange4media Staff 14-April-2018

An interview with Roger Pua, Senior Director, Brand, Marketing Communications, LinkedIn, APAC and China, on the campaign #InItTogether that was first launched in the US in January

exchange4media Staff 13-April-2018

According to the report, there are only two cricketers in the Rs 100-crore IPL salary club, and Virat Kohli is not one of them.

exchange4media Staff 10-April-2018