Star Plus announced the launch of its app for iPhone and iPad in India and over 120 countries around the world. With this, Star Plus claims to have become India’s first GEC to make an entry into the iPad, iPhone zone. This initiative will make entertainment content available on-the-go.
CNN has acquired technology company Zite, a news app for the iPad that gives users a personalised magazine-like experience. This was announced by Jim Walton, President of CNN Worldwide. CNN has added Zite to its already robust portfolio of digital products as a separate, stand-alone business that will continue to innovate and provide users with the news and information they want.