Anika Agarwal, Senior VP and Head-Marketing, Digital and Direct sales, Max Bupa Health Insurance, on how they have created their brand name and awareness among the consumers

Anam Khan Mar 30, 2018 8:55 AM


Recently, the BCCI extended the e-auction date from March 27 to April 3 to reach out to make the necessary clarifications to those who had picked up the tender document.

exchange4media Staff Mar 26, 2018 8:54 AM


While the question of ethics, privacy and security are still under questionable turf, Internet of Things has already started acquiring its space in the world

Rahul Ramachandran Aug 23, 2017 8:12 AM


Marketers should be aware of the new tools like geo-mapping, QR codes, AR and use it to their advantage on not just mobile phones and tablets but also wearable technology

Rohit K Singh Aug 1, 2017 8:22 AM

Mamta Banerjee govt files FIR against Zee News editor Sudhir Chaudhary?blur=25

According to Sudhir Chaudhary, Senior Editor at Zee News, the FIR, which includes some non bailable sections was filed against Chaudhary as well as a Zee News reporter and a cameraperson for covering the Dhulagarh riots in West Bengal.

exchange4media Staff Dec 27, 2016 1:59 PM

IOT Group to stream content to over 100 countries across APAC?blur=25

IOT Group subsidiary - OTT Premium to offer broadcasters, production & film companies, content providers and telcos with end to end streaming platform, Xstream

exchange4media Staff Jun 16, 2016 10:00 AM

CNN-News18 announces 10th edition of Indian of the year?blur=25

The award distinguishes itself by celebrating not only exemplary individuals and their achievements but also the ideas that have inspired India and impacted lives

exchange4media Staff May 31, 2016 5:44 PM

Maxus announces partnership with IoTBLR?blur=25

Maxus and IoTBLR will work together with their brands in building new products and consumer engagement solutions

exchange4media Staff Feb 18, 2016 4:04 PM

No takers for programmatic buying??blur=25

The automated system of buying ads maybe the latest trend in digital marketing, but marketers and publishers are not exactly rushing to embrace the technology yet. We find out why...

Abhinn Shreshtha Aug 25, 2014 9:57 AM

Vivid: UP Govt tries to wring media's neck, embarrasses itself instead?blur=25

This behind-the-scene muzzling of the media only exposes the Govt's own insecurity and also exposes the lack of rules when it comes to face-offs between politicians & media, says exchange4media's Annurag Batra

Annurag Batra Jan 20, 2014 9:06 AM

The Hindu urges politicians to behave as the power to re-elect lies with the youth?blur=25

The campaign is based on a very powerful insight as it asks leaders of the country to behave, for the youth are watching & voting. It is the next phase of The Hindu's 'Behave' initiative

Twishy Oct 21, 2013 8:35 AM

MSLGroup announces slew of new wins across all agencies in Asia?blur=25

Big Bazaar, Marriott, Singapore Tourism Board, Usha, Lenovo Smartphones & Huawei are some of the agency's major wins in India in the last two quarters

exchange4media Staff Aug 5, 2013 8:28 AM

Big FM’s ‘Yaadon Ka Idiot Box’ now captured in books?blur=25

The first two volumes of ‘Neelesh Misra ka Yaad Sheher’ feature a compilation of stories that have already been aired on Big FM

exchange4media Staff Jan 24, 2013 10:45 PM

My favourite RJ: Neelesh Misra?blur=25

RJ Neelesh Misra narrates his stories in a manner that helps listeners visualise them, says Raj Deepak Das, ECD, BBDO

Saloni Surti Nov 2, 2012 9:42 PM

Quick 5 with Neelesh Misra on the art of storytelling?blur=25

In the milieu of bollywoodisation of content, Misra speaks on his experience of reviving storytelling on FM radio

Saloni Surti Sep 13, 2012 7:58 PM

Big FM goes ad-free for ‘Yaadon ka Idiotbox’?blur=25

While the one-hour primetime show begins & ends with commercial messages, it does not have ads in the course of the show

Saloni Surti Sep 10, 2012 8:28 PM

Guest Column: A social getaway?blur=25

The hospitality industry has realised the true potential of social media. Windchimes highlights some award-winning campaigns of recent times

Windchimes Communications Jun 29, 2012 8:40 PM

Hanmer MSL & MSLGroup Creative+ bag five new accounts?blur=25

The companies will work in tandem for ABB, J&K Bank, Gujarat Gas Company, FINO and Courtyard by Marriott

exchange4media Staff Jun 5, 2012 6:49 PM