On the back of a strong third quarter, where India has grown by 19 per cent, IPG’s Michael I. Roth is bullish on the future of the holding company in India. IPG’s way forward would be to build on its agencies here. As Roth says, “it does not need to do a ‘Mudra’”
After a long pitch process, national carrier Air India has empanelled four agencies for its creative and media business – Crayons Advertising, Interpub, Saatchi & Saatchi and DraftFCB Ulka. According to industry sources, the account size is estimated at around Rs 60 crore.